Signode Industrial Group, the Transit Packaging Division of Crown Holdings, Inc., is now Signode.

The name change is just one component of the new brand identity that the $2.4 billion global Transit Packaging Division of Crown Holdings launched this morning at Pack Expo in Las Vegas. Signode also unveiled a new shield-inspired logo and corporate message—“We’ll Protect it From Here”—to reaffirm its identity as a global partner in transit packaging solutions.

A new web presence available at www.signode.com accompanies the new branding and updated messaging. The website reinforces the one-Signode theme and will showcase all the products, services, and solutions that Signode has to offer.

“We couldn’t be more pleased to introduce Signode’s refined direction with our customers, supply-chain partners, and packaging industry leaders here at Pack Expo,” said Signode’s President Bob Bourque. “Our new brand underscores and amplifies the expertise and solutions that make us the world’s premier transit-packaging provider: the products, services, capabilities, and personnel that deliver the safety, quality, and responsiveness our customers rely on. The new brand identity and the message ‘We’ll Protect it From Here.’ communicates that our core competency is to provide customers safe and effective transit packaging solutions,” said Bourque. “Signode enables our customers to focus on their core competencies: making great products and building their brands.”

With more than 80+ manufacturing facilities and over 7,000 employees worldwide, Signode is a leading manufacturer of a broad spectrum of packaging consumables, tools, software, and equipment that optimize end-of line packaging operations and protect products in transit. Signode brings this extensive product portfolio together under hundreds of trusted brands to offer complete transit packaging solutions to its customers.