Lumination Lighting and Technology (Lumination), a newly launched California-based LED lighting manufacturer of high-output commercial and industrial applications, announced today the introduction of its North American sales team. The team will represent Lumination’s product line which includes solutions from the former Noribachi brand along with additional innovative solutions.

Bringing 18 years of experience in the lighting industry, Roy Mader has joined Lumination as the company’s National Sales Manager. Roy will also handle sales for the Western region. Prior to joining the company, Roy served as Senior Sales & Channel Development Director for Philips Lighting. He has also served in various leadership roles at Stanley Electric Sales of America, an LED component manufacturer, and ROHM Corporation, a manufacturer of LEDs, IC’s, diodes, resistors, capacitors, and transistors.

With over 30 years experience in the industry, Barret Gorman is Lumination’s Eastern Sales Manager and is based in Philadelphia, Pennsylvania. Barret has worked for several lighting industry leaders in sales and marketing management roles, and in 2004 he served as a Lighting Consultant for SuperBowl XXXIX in Jacksonville, FL.

Responsible for managing the Southwest sales region, Kevin Newton is a certified lighting consultant (CLC) and brings 20 years of sales and management experience in the Electrical Distribution, AV and Lighting industry. Kevin is based in Flagstaff, Arizona.

Based in Chicago, Illinois, Tony Scianna, represents Lumination as the Midwest Regional Sales Manager. Tony has over 15 years experience across various sectors of the lighting industry, with a strong background in selling cutting-edge lighting products, particularly LED-based lamps and fixtures.    

“We are committed to being a company that listens to the needs of its customers,” stated Francisco (Paco) Palop, CEO of Lumination. “We have built out a team with extensive lighting experience that can provide both support and expertise to our customers and to our network of manufacturers’ representatives.”

Lumination is in the process of establishing a comprehensive network of manufacturers’ representatives throughout the United States and Canada. The company has also has put in place a strong inside sales team to support each of the regional sales managers and their corresponding manufacturer’s representatives. The inside sales team operate in the hours of the regions they support.