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Briggs Equipment Parent Company Sammons Industrial launches SitePro Rentals

Sammons Industrial, a wholly-owned subsidiary of Sammons Enterprises Inc. and parent company of Briggs Equipment and others has launched Dallas-based SitePro Rentals, a general equipment rental company with nine locations in Texas, Louisiana, and Georgia.

SitePro enters the equipment rental market with a value proposition built around service, customer relationships, and technology. Rental industry veteran Tim Rule has been appointed president of the new company, a spinoff of Sammons Industrial’s contractor equipment rental business.

Prior to the spinoff, general equipment rentals were marketed by Sammons Industrial’s material handling solutions provider, Briggs Equipment.

Darron Ash headshot

Darron Ash

“Separating equipment rental from our material handling solutions business allows us to provide the focus that equipment rental requires,” said Darron Ash, CEO of Sammons Industrial. “We see equipment rental as an attractive and growing market and are committed to investing in the long-term success of SitePro. In addition, we’re really excited to have an innovative leader like Tim Rule leading the business.”

“SitePro’s operating model and value proposition are built around addressing customer pain points and improving uptime,” said Rule. “Since we’re building the company from the ground up, with all new systems and technology, we’re not encumbered by outdated legacy systems and processes like other industry players. As a result, we’re able to combine our understanding of customer needs with cutting-edge technologies to create an industry-leading customer experience.”

SitePro is beginning with branches in College Station, Dallas, Houston, Laredo, McAllen, and San Antonio, Texas; Baton Rouge and Broussard, La., and Atlanta. It plans to add additional locations in Corpus Christi, Denton, and Fort Worth, Texas; Lafayette La; and Memphis, Tenn.

SitePro Rentals said it will carry top equipment brands and be managed by a team of rental industry veterans, employing cutting-edge telematics and mobility technology to provide customers with service and tools to manage their fleet and increase uptime.