Mark Hodgins brings unique experience and expertise to lead Company’s global marketing efforts
Shurtape Technologies, LLC has announced the addition of Mark Hodgins as its new Senior Vice President of Marketing. In this role, he will oversee the Product Management & Marketing, Insights & Innovation, and Marketing Communications & Media teams, as well as initiatives for the Company’s brands domestically and globally. Mr. Hodgins’ arrival came as Bill Kahl, Executive Vice President of Marketing and son of Duck Brand® founder Jack Kahl, announced his retirement, bringing an end to an illustrious and impactful 40-year career with the Company.
Offering a broad view of global markets, Mr. Hodgins’ expertise in global and omnichannel strategy development and execution, in addition to his ability to cultivate strong, long-lasting relationships with internal and external partners, will contribute to Shurtape’s continued growth and operational success. He joins Shurtape following a long-term career with the 3M Company, where he honed his skill set in idealizing and implementing productive portfolio initiatives and brand strategies, along with new product development and product launches.
“Mark is a passionate and collaborative leader who develops high-performing sales and marketing teams and designs and executes world-class sales. His global expertise, combined with both consumer and commercial go-to-market strategies, will play a crucial role in the continued growth and success of the Company,” states Vuk Trivanovic, CEO of Shurtape Technologies, LLC. He added, “At the same time, our Shurtape family acknowledges the end of an era with the retirement of Bill Kahl. We wish him the very best in his much-deserved retirement after so many years of inspiration and innovation to Shurtape and to our surrounding communities.”
“Joining this organization is truly an honor and a privilege. But first, I’d like to acknowledge Bill for his exceptional leadership and commitment to the business throughout his impressive 40-year career,” says Hodgins. “I have big shoes to fill, but I welcome the opportunity to work hand-in-hand with Bill for the next several months. My goal will be to follow his lead and develop global and domestic strategies to take the organization into the future.”
