New “Remembering MOCA” campaign celebrates the platform’s legacy while demonstrating how its founding philosophy lives on through IFS Softeon’s modern WMS Enablement Tools.
IFS Softeon has announced the launch of its “Remembering MOCA” campaign, celebrating the legacy of the MOCA platform while demonstrating how the principles that inspired it continue to shape the future of warehouse innovation through IFS Softeon’s modern WMS Enablement Tools.
The campaign comes as Blue Yonder begins moving away from the MOCA platform, marking the end of an era for one of the warehouse industry’s most influential development frameworks and creating an opportunity for organizations to evaluate the next generation of warehouse innovation.
More than three decades ago, MOCA transformed warehouse software by empowering organizations to adapt, integrate, and innovate rapidly. Now, as Blue Yonder moves away from the MOCA platform, its influence continues through the technologies developed by the original architects of MOCA, IFS Softeon CEO Jim Hoefflin and CTO Mark Fralick.
“MOCA was never just about technology; it was about removing the barriers between inspiration and execution,” said Mark Fralick.
“That philosophy continues to guide everything we build at IFS Softeon. Today’s warehouses require even greater adaptability, and we’re delivering the tools that allow customers to innovate faster than ever before.” The campaign centers around a symbolic “eulogy” for MOCA, celebrating not the end of a technology, but the evolution of the ideas that made it revolutionary. Rather than looking backward, “Remembering MOCA” demonstrates how today’s warehouse operations can achieve the same flexibility and speed with modern cloud-native technologies, Industrial AI, composable applications, event-driven architecture, and intelligent automation.
As part of IFS, IFS Softeon combines deep warehouse expertise with Industrial AI, robotics orchestration, and proven warehouse execution in a single platform that helps organizations build more adaptive supply chains. Its WMS Enablement Tools, including composable user experiences, integration services, workflow orchestration, real-time event management, and AI-assisted development capabilities, allow organizations to rapidly respond to changing business requirements while protecting long-term investments.
“The challenges our customers face have changed dramatically since MOCA was introduced,” said Fralick. “Today’s warehouses must orchestrate people, automation, robotics, and AI in real time. While the technology has evolved, our mission remains exactly the same: eliminate complexity so customers can move from inspiration to execution faster.”
The “Remembering MOCA” campaign highlights how IFS Softeon is carrying forward the innovation and flexibility that defined MOCA, reimagined through modern technologies that empower organizations to build more intelligent, adaptive warehouse operations.
