CLARK Material Handling Company, a global forklift manufacturer and an American brand with more than a century of innovation, has announced the addition of CORIC EQUIPMENT, Inc. to its nationwide dealer network. CORIC EQUIPMENT will represent CLARK across much of Michigan, including the Detroit, Lansing, and Grand Rapids markets, providing customers with access to CLARK’s full line of material handling equipment, parts, and service.

The addition of CORIC EQUIPMENT marks an exciting return to CLARK’s roots. CLARK was founded in 1917 in Buchanan, Michigan, widely recognized as the birthplace of the modern forklift. The introduction of a new CLARK dealership in the state reflects the company’s ongoing commitment to American ingenuity and to serving the industries that built the nation’s material handling legacy.

“Michigan holds a special place in CLARK’s history—it’s where our story began,” said Brandon Bullard, Vice President of Sales for CLARK Material Handling Company. “We’re proud to see the CLARK name once again growing in the state that gave rise to the first lift truck, and we’re confident CORIC EQUIPMENT will deliver the outstanding customer experience and service our brand is known for.”

CORIC EQUIPMENT, Inc. will provide sales, service, rentals, and parts support for the full range of CLARK products, including internal combustion and electric forklifts, pallet jacks, and narrow aisle solutions. With a dedicated team of industry professionals, CORIC EQUIPMENT is ready to serve customers throughout Michigan’s industrial and logistics centers with responsive local support and a focus on quality solutions.

“CLARK’s success has always been rooted in innovation, hard work, and relationships,” Bullard added. “CORIC EQUIPMENT embodies those same values, and together we’re ready to help Michigan businesses move what matters.”