LiuGong North America has added Discount Forklift to its expanding dealer network, marking a significant milestone for both companies. With Discount Forklift’s unparalleled expertise in material handling solutions and LiuGong’s industry-leading equipment, this partnership sets a new benchmark for accessibility, performance, and customer service across the United States.
“We are thrilled to have Discount Forklift on board,” said Jared Ward, Vice President of Material Handling Sales at LiuGong North America. “Their outstanding reach and innovative approach to equipment sales align perfectly with our mission to bring high-performance lift trucks to more customers in new and growing markets.”
A leader in the online forklift market, Discount Forklift has disrupted traditional heavy equipment sales by making purchasing forklifts as seamless and trustworthy as buying them in person. Founder Brian Firkins identified a gap in the industry—customers lacked transparency and confidence when purchasing forklifts online. In response, he launched Discount Forklift in 2008, leveraging over 17 years of experience from his father’s heavy equipment business. His vision? To revolutionize the way companies and individuals acquire forklifts.
By integrating cutting-edge e-commerce solutions such as high-resolution images, user-friendly quotes, comprehensive inspections, a detailed condition-tier system, virtual test drives, live video consultations, and even equipment “matchmaking,” Discount Forklift has transformed the customer experience. Add in trusted third-party reviews, online OSHA certifications, and end-to-end logistics, and it’s clear why the company has grown into a nationwide powerhouse.
With four established locations in Denver, Las Vegas, Phoenix, and Dallas-Fort Worth—and more on the horizon—Discount Forklift is rapidly expanding to meet the increasing demand for reliable material-handling equipment. With the backing of LiuGong North America’s superior lift truck lineup, customers can expect even greater access to world-class machinery at competitive prices.
This partnership represents more than just a business collaboration; it’s a commitment to raising the standard of material handling solutions nationwide. Together, LiuGong North America and Discount Forklift are making it easier than ever for businesses to access top-tier equipment, ensuring efficiency, productivity, and long-term success.
