DENSO Products and Services Americas Inc. has announced the promotion of Lisa Michler to marketing and communications manager, where she will lead brand strategy and integrated marketing initiatives across the company’s aftermarket automotive products and services, as well as its MovinCool, and Robotics divisions.

With extensive automotive marketing expertise and 24 years at DENSO, Michler brings deep institutional knowledge and a proven ability to align marketing strategy with business objectives. In her new role, she is responsible for driving brand positioning, customer engagement, and communications strategy while overseeing a cross-functional team supporting advertising, digital marketing, trade shows, sales promotions, sponsorships, and corporate communications.

“Lisa’s leadership, market insight, and ability to translate complex product portfolios into compelling customer value make her a strong fit for this role,” said Kelly Dickens, senior manager of national accounts and marketing. “Her experience and strategic mindset will be instrumental as we continue to expand our presence across both traditional and emerging markets.”

Throughout her career at DENSO, Michler has led high-impact, integrated marketing programs, managed national events, and played a key role in advancing the company’s motorsports partnerships to strengthen brand awareness and customer loyalty. Her collaborative approach has also supported alignment across sales, product, and executive leadership teams.

Michler assumed the role effective Feb. 23, succeeding Daniel Muramoto, who retired in December.