VitalEdgeTechnologies

VitalEdge Technologies acquired Integrated Rental to accelerate dealer growth

Listen to this article
Deal combines industry expertise and innovation to help heavy equipment dealers accelerate growth across multiple channels.

VitalEdge Technologies has announced the acquisition of Integrated Rental. This strategic partnership solidifies VitalEdge’s position as a provider of best-of-breed solutions across every major phase of operations for heavy equipment dealers.  

As a result of macroeconomic trends, rental is one of the fastest growing segments of the equipment industry today. The VitalEdge and Integrated Rental combination supports dealers to capitalize on this trend, allowing them to deliver customers a best-in-class rental experience while maintaining full integration of their new, rental, parts and service revenue streams with their core dealer management solution.  

Vikram Savkar headshot
Vikram Savkar

“VitalEdge has been the leader in dealer-centric software for more than two decades because of our continual commitment to deliver best-in-class solutions to heavy equipment dealers across every aspect of their business,” said VitalEdge Technologies CEO, Vikram Savkar.  

“Under the leadership of Alise Moncure, Integrated Rental has become unquestionably the market leader in providing a feature-rich, easy-to-use, reliable rental management solution to our customers. Over the past few years as partners, our organizations have collaborated closely to deliver our customers a superb end-to-end experience,” said Savkar. “By bringing Integrated Rental fully into the VitalEdge family, we will be able to drive deeper integration, co-innovation, and dealer service that will deliver even stronger value to dealers with ambitious long-term growth goals. I  admire what Alise and her team have accomplished and am looking forward to working with the full  Integrated Rental team as part of our expanding culture.”  

Alise Moncure headshot
Alise Moncure

“Integrated Rental has been a close and collaborative partner of VitalEdge for several years.  Together we have helped dealers strengthen and modernize all of their operations to underpin flexibility and growth,” said Alise Moncure, CEO of Integrated Rental. “VitalEdge is a recognized market leader in our space, and has a forward-looking, customer-centered vision for growth that we are excited to become a key part of. The cultural alignment between our organizations is extremely strong. I’m proud of what our team has accomplished over the past many years, and equally excited  at what we will be able to accomplish moving forward as a part of VitalEdge.” 

Moncure will join the VitalEdge leadership team as President of Expansion Markets, in which role she will lead VitalEdge’s efforts in rental as well as other markets where VitalEdge sees significant growth potential. All Integrated Rental employees will join the VitalEdge team.  

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Humanoid robot production surges tenfold in 2025, but commercial deployments remain limited

Listen to this article Humanoid robot production witnessed significant growth in 2025. However, growth was highly concentrated in China and…

Tariff relief extends to Forklifts, creating new opportunities for dealers

Listen to this article President Donald J. Trump has signed a proclamation modifying certain metals-related tariffs, a move that could…

Geekplus Deploys Moving-Type AMRs at Multiple Toyota Motor Corporation Plants

Listen to this article Supporting fully unmanned inter-process transport from inbound receiving to picking Geekplus Co., Ltd. has announced the…

Partnerships, Perspectives and Possibilities Take Center Stage at PTDA Canadian Conference

Listen to this article More than 160 power transmission and motion control (PT/MC) industry professionals gathered in Montréal, Québec, June…

Sensory Robotics Launches UL-Certified 3D Virtual Robot Safety System

Listen to this article Cincinnati safety startup debuts its SR-1 fenceless human and robot collaboration at Automate 2026 in Chicago…