Universal Lighting Technologies, Inc., a global provider of lighting and a member of the Panasonic Group, has hired Freddy Preston as a regional sales manager in its Southeast United States territory.

In his new role, Preston will work directly with energy service companies, lighting management consultants, energy specialists, distributors and agents to specify Universal’s wide range of lighting solutions in projects across the region. Preston is a strong advocate for sales training and understands the importance of education, which the company supports through Universal University.

“We pride ourselves on the ability to understand our customers’ unique needs and consistently deliver the appropriate solution from Universal Lighting Technologies,” said Jeff Bristol, vice president of east coast sales for Universal Lighting Technologies. “Freddy’s problem-solving skills will drive outstanding results for our clients, and we look forward to his continued success as a part of our team.”

Preston joins Universal with more than 20 years of experience in the industry, much of that working with architects, lighting designers and others to ensure appropriate lighting projects are specified.