Toyota Material Handling announces management appointments

Toyota Material Handling, U.S.A., Inc. (TMHU) announced three new managerial appointments to support the company’s mission to build on its reputation of excellence.  Effective immediately, Michael Heyden will serve as national field manager, parts & service, Chris Olsen takes on the role of national sales manager-national accounts, and Steve Tadd joins as national marketing manager.

“TMHU is committed to growing its base of repeat customers while tapping into new markets by consistently delivering quality and excellence at every stage – from marketing and sales to parts and service,” said Jeff Rufener, president of TMHU. “Michael, Chris and Steve have nearly 60 years of combined experience among them to enrich our already deep level of leadership across the company. We are pleased to welcome these gentlemen to the TMHU team.”

In his role as national field manager, parts & service, Heyden is responsible for the oversight and management of TMHU’s technical parts and service managers. Heyden brings more than 25 years of experience in field service management and parts product marketing to TMHU, most recently serving as director of parts for Navistar Defense Parts. Heyden earned a Bachelor of Arts in Business Administration and Marketing from Carthage College Kenosha in Wisconsin and an M.B.A. from the University of Wisconsin-Parkside.        

With a proven track record as a sales professional and more than 14 years of experience in all aspects of capital equipment sales, Olsen brings extensive knowledge of retail and channel sales as well as sales management to TMHU. Most recently, he served as sales manager for The Raymond Corporation. As national sales manager for TMHU, Olsen will help drive initiatives for new revenue opportunities. Olsen obtained a Bachelor of Science in political science from Grand Valley State University in Allendale, Michigan.

Tadd joins TMHU as national marketing manager, overseeing TMHU’s nationwide marketing and advertising efforts and supporting the Toyota brand. He is responsible for the brand’s marketing materials, digital presence, advertising, public relations and dealer communications. A passionate marketing leader with extensive dealer network and direct customer marketing experience, Tadd comes to TMHU from Nautic Global Group where he served as director of marketing. Tadd holds a Bachelor of Science degree in Marketing from the Warrington School of Business at the University of Florida and an M.B.A. from The Kellogg Graduate School of Management at Northwestern University.