Since October 2020, Senning GmbH has joined the Optima Group based in Schwaebisch Hall. The Bremen-based company specializes in the production and packaging of paper and tissue products.

SENNING joins the OPTIMA group

Listen to this article

Since October 2020, Senning GmbH has joined the Optima Group based in Schwaebisch Hall. The Bremen-based company specializes in the production and packaging of paper and tissue products.

Senning was formerly known as Christian Senning Verpackungsmaschinen GmbH & Co. KG, and in the future, it will be operating under the name Senning GmbH. “The production and packaging technology for paper tissues and napkins developed by Senning constitutes an ideal addition to our product portfolio,” says Hans Buehler, the Managing Director/CEO of the Optima Group.

Optima has already successfully implemented machine projects for the paper and tissue sector. Through integration and associated synergy effects, Optima is strengthening its market position for turnkey solutions. Senning’s new, the revised organizational structure makes it well prepared to meet the demands and questions of its customers.

An experienced company with a worldwide presence

The medium-sized family business was founded by Christian Senning in Bremen in 1949, where it is still based to this day. Annette Bengs is the third generation of the family to head up the company as its Managing Director. Senning has over 70 years of experience in the construction of production and packaging machines for the paper and tissue industry, and has agents worldwide, making it a preferred partner for complex mechanical engineering projects. The company sells over 85 percent of its equipment to foreign countries.

In collaboration with its new colleagues, Optima offers integrated packaging systems from a single source. “We are excited about the company expansion, and look forward to working on joint projects,” says Buehler.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Singapore, Long Beach and Los Angeles Ports renew green and digital shipping corridor agreement

Listen to this article Photo caption: A delegation from the Maritime and Port Authority of Singapore (MPA) visited the Bob Foster…

Nano One to receive additional C$4.3M from the Government of Canada to advance battery material production for Energy Security & Defense

Listen to this article Nano One to receive an additional C$4.3M from NRCan for feasibility study work and integration of…

Industrial Manufacturing Project Activity climbs 7.6% MoM, reaching 156 New Planned Projects in May 2026

Listen to this article Industrial SalesLeads has found that planned capital investment activity in the Industrial Manufacturing sector continued its…

Port of Long Beach, MARAD sign First-of-its-Kind Partnership Agreement on Nuclear Energy in Maritime

Listen to this article Agencies to advance work on small modular reactor technology, with private sector partners The Port of…

IWLA supports Staged Accident Fraud Prevention Act

Listen to this article The International Warehouse Logistics Association (IWLA), which represents third-party logistics (3PL) warehouse operators across North America,…