Master Magnetics, Inc. announced the promotion of three team members to key positions on the senior management team.

“In our 45 years in business, there has never been anything quite like navigating the multi-faceted challenges resulting from the pandemic,” said Master Magnetics COO, Jennifer Brown. “These organizational moves support the proactive management of supply chain issues and customer support, while we focus on the ever-changing needs of our IT infrastructure and cyber security. Alex Onda, Trisha Lycas, and Lance Hill, through their leadership and expertise, have demonstrated that they are the right people to guide us through these challenges and beyond,” added Brown.

Alex Onda – Senior Manager, Operations

Onda has been with Master Magnetics since 2015, managing the primary supply chain functions while upgrading critical processes and influencing software decisions designed to support revenue growth and operational efficiencies. In his newly-elevated position, Onda will continue to lead the purchasing, production, warehouse, and quality assurance teams at the corporate headquarters in Castle Rock, Colorado, as well as at the production and distribution center in Marietta, Ohio, as he defines the future of operations at the company.

Trisha Lycas – Senior Manager, Sales and Marketing

Lycas joined Master Magnetics in 2018, focusing on the vision and development of the company’s first eCommerce website and the formation of a dedicated eCommerce team and supportive marketing programs. In her new role, Lycas will oversee all the company’s sales, marketing, and customer service departments, creating cohesive alignment between these key teams and the needs of the business. Lycas will also be responsible for the organization’s revenue streams, customer service, and marketing programs, providing strategic direction in response to market conditions and organizational goals.

Lance Hill – Senior Manager, IT

Hill joined Master Magnetics in 2013, serving as IT Manager. Later, his role was expanded to include management of sales operations, and he’s been instrumental in the deployment and support of the company’s technology investments, the realignment of sales teams in support of revenue growth, security protocols, and a new hybrid work program. In his new role, Hill will narrow his focus on the acceleration of the deployment of the enhanced ERP system, and update and integrate systems and technologies to improve processes and better serve customers. His IT team will continue to provide the ongoing administration, security, and maintenance of technology investments.