LRQA appoints new vice president – strategic marketing global sustainability, transportation & health
Alan To has been appointed LRQA Vice President – Strategic Marketing Global Sustainability, Transportation & Health. Joining from Bayer Material Science, Alan has led various strategic investment and business development initiatives from strategy formulation to execution and integration. In his new role, Alan will focus on further strengthening the strategic direction and reach of LRQA’s wide range of assurance services designed to meet the needs of the global transportation industry, including the automotive and aerospace sectors. Alan will also be responsible for further developing LRQA’s global market share of the healthcare and energy segments. Based in Hong Kong, he will also play a key geographic role in helping to develop strategies in Asia, especially Greater China. Alan holds a Master of Business Administration and Bachelor of Science degree. He also acquired Postgraduate Diploma in Marketing from The Chartered Institute of Marketing.
Alan will report to Simon Batters, LRQA Global Head of Strategic Marketing. “As a world leading professional services organisation, LRQA recognises that as our clients’ business needs are changing, so are their expectations and requirements. Alan’s appointment strengthens our stated commitment to widening our service portfolio to deliver even greater value to more than 50,000 clients that we serve worldwide, operating within all of the major sectors.” said Batters.
Alan To’s appointment is one of the latest to LRQA’s new operating model, which sees LRQA functioning as a global business, as opposed to a regional one. “Our new structure allows us to focus on what is important: creating value for our clients – many of whom are served by other members of the Lloyd’s Register group (LR) – which in turn generates revenue for our organisation, thereby helping us contribute more to the Lloyd’s Register Foundation, a charity set up in 2012 and funded partly by the profits from the LR Group,” summarised Batters.
