LGH & Rotrex Group has appointed Russell Boswell-Munday as LGH’s new Sales Director for Europe and the UK. Russell has over 25 years of experience in the hiring industry and has managed various sales teams during his career. As well as Russell’s appointment, the group has also announced other changes to the Board.

In his new role, Russell will be managing all aspects of LGH’s sales division across the whole of Europe, including continuing its growth in additional territories. He will be leading on strategy and structure as well as budgets and turnover development. Before joining LGH, Russell worked at Andrew Sykes Group as a Major Account Director.

Russell commented: “I have long admired LGH, so I am excited to be joining at what is a time of real growth for the business. After my first meeting with Andy Mault – CEO – I quickly realized that our thoughts and ambitions were aligned. I am now looking forward to building on the Group’s strong reputation and adding commercial value by driving sales and our market share right across Europe.”

Also joining the LGH & Rotrex Group’s Board of Directors are: Don Wilkinson, who has been promoted to Rotrex’s Sales Director; and Phil Smith, who has been promoted to Group Operations Director.

All three now sit on the board alongside Andy Mault, CEO, and Rob Halliwell who was recently been named as Support Services Director. They are responsible for the Group’s entire operations across Europe and the UK.

Andy Mault, CEO said: “Russell brings with him a wealth of experience, so we are delighted that he has joined us. I am confident that he will make a real difference and will play a crucial part in driving our sales strategy and its implementation to the next level.

Andy added: It has also been fantastic to welcome Don and Phil to the Board alongside Russell and, of course, Rob. Over the past few years, they have both proved themselves to be an asset, and their promotions are richly deserved. I know that this motivated and talented senior leadership team will help me lead the Group to even greater success.”

LGH & Rotrex Group is still privately owned by the Parkinson family. LGH is a leading lifting equipment hire company; whilst Rotrex delivers winch hire, sales, and services.