Company Expands Global Marketing Organization with Strategic Appointments

Haver & Boecker Niagara, a provider of screening, pelletizing, and mineral processing plants and systems for the mining, aggregate, and industrial mineral industries, has announced the appointment of Julie Andras as director of marketing and Julie Alguire as marketing coordinator. 

Andras brings more than 30 years of marketing experience to the director role, including 11 years in the mineral processing industry. Prior to joining Haver & Boecker Niagara, she led the global marketing initiatives for a large international equipment manufacturer. 

Stepping into her new role, Andras brings a wealth of industry experience that equips her to understand the unique challenges and opportunities of Haver and Boecker Niagara’s customers.  Her responsibilities will entail developing and delivering the company’s strategic marketing initiatives globally. 

“Haver & Boecker Niagara has a longstanding reputation for delivering high-quality, innovative solutions to customers,” Andras said. “I am thrilled to work with a team of talented professionals to build on this legacy. There are so many opportunities to partner with our customers and contribute to their success. This is going to be an amazing journey.”

Alguire will lend her expertise to the company’s sales and marketing initiatives in North America and Australia. As marketing coordinator, she will also work in conjunction with Haver & Boecker Niagara’s global marketing network to build brand recognition and foster continued growth.

Prior to joining Haver & Boecker Niagara, Alguire worked at a leading Canadian publishing company where she oversaw global marketing initiatives for nearly 30 years. Her science and environmental studies background uniquely equips her to inform and educate customers about the company’s services and solutions. 

“I’m eager to work with the team to advance the success of Haver & Boecker Niagara while finding new ways to serve our customers,” said Alguire. “My primary objective is to assist in the long-term development of marketing strategies that will allow them to make the best decisions for their operations.”

Karen Thompson, the president of Haver & Boecker Niagara’s North American and Australian operations, emphasized that these new hires will enable the company to educate the market on strategies that strengthen productivity and increase profits.

“These appointments represent the addition of a phenomenal asset to our organization,” Thompson said. “Both Julie Andras and Julie Alguire bring unique areas of expertise that will help us deepen relationships with our customers and continue to grow their business, and ours, globally.”