Duravant Establishes Entity in China and Appoints Executive to Lead Local Growth Strategies and Infrastructure Expansion
Duravant LLC has announced the appointment of Denver Lu to the position of Managing Director, Duravant China Co Ltd. The announcement follows the company’s recent investments to establish a local sales and service office in Suzhou, China. In this new role, Lu will be responsible for leading business development across the company’s Protein Processing, Food Sorting and Handling, Packaging and Material Handling segments by delivering innovative automation solutions to the Chinese market through Duravant’s world-class brands.
Duravant has a long history of supporting global customers who operate in China, and with these investments, the company is advancing their commitment to expand its local sales and service infrastructure to better serve their customers’ expanding automation needs. “China is poised to become the world’s largest consumer market, driven by robust economic growth and rising incomes,” said Petros Diamantides, Duravant’s Chief Operating Officer, Emerging Markets. “As the country shifts its manufacturing focus from speed to efficiency and from quantity to quality, traditional sectors such as food, agriculture and logistics are undergoing a transformative evolution. We see immense potential in the China market to grow our partnerships with multinational customers and regional Chinese powerhouse brands.”
Duravant’s comprehensive suite of automation solutions includes hardware and software integration, equipment and technology solutions, and aftermarket parts and services. “Our expansion in China is more than just geographic; it represents our dedication to providing full-service solutions that cater to the unique requirements of the Chinese market,” said Diamantides. “By leveraging our global expertise and local insights, as well as developing capabilities on the ground, we will be well-positioned to support the growth and transformation of the China market.”
“We are extremely fortunate to welcome Denver to Duravant,” added Diamantides. As a veteran business leader with almost 30 years of experience in the China market, Lu has held management positions with both food & beverage companies as well as with OEMs. Lu’s extensive industry knowledge stems from leadership roles at Simplot, OSI, and Marel. Lu holds a Master of Commerce degree from the University of New South Wales in Sydney, Australia and a Master of Business Administration degree from Rutgers University in New Jersey, United States. He also has been recognized as a Fellow of CPA Australia.
