CONEXPO-CON/AGG named number-one in -Gold 100′ Trade Show list
CONEXPO-CON/AGG has earned the top spot in the annual Gold 100 list of trade shows as the largest exhibition of any industry in the United States in 2017.
In addition to largest show overall, CONEXPO-CON/AGG earned best-in-class Grand Awards for:
- Best Use of Data Analysis: The show provided beacon-tracking technology that gave exhibitors real-time lead generation to better connect with customers and offered improved show ROI metrics for both attendees and exhibitors
- Marketing Genius: The comprehensive CONEXPO-CON/AGG marketing campaign used a variety of tactics, including an interactive 360-degree virtual reality tour of the show, that invited attendees to “imagine what’s next” for the construction industries
Trade Show Executive (TSE) magazine compiles the Gold 100 rankings based on exhibit space size and also presents awards in several exhibition categories.
AEM Goal: Make the next show even better
In announcing the awards, TSE cited CONEXPO-CON/AGG’s new Tech Experience for bringing “high tech construction innovators to the show floor.” CONEXPO-CON/AGG 2017 spanned more than 2.66 million net square feet of exhibit space.
“These awards are a tremendous honor that reflect the hard work, dedication and innovative focus of everyone involved in producing AEM exhibitions; our success would also not be possible without the support of our members and the industry,” said Megan Tanel, senior vice president exhibitions and events. “Look for more enhancements that will continue to deliver outstanding and measurable business value to exhibitors, attendees and all show participants.”
CONEXPO-CON/AGG is the international gathering place every three years for the construction industries, owned and produced by the Association of Equipment Manufacturers (AEM). Go online to learn more about the next edition of the show 2020 CONEXPO-CON/AGG March 10-14 in Las Vegas.