The Caldwell Group Inc. has expanded sales coverage in the Mideast/Midwest and Florida via two additions to their manufacturer’s representative pool

Mark Ganote, will work with Gimel Martinez and Tim Diehr at W.H. Humphrey, covering Indiana, Kentucky, Michigan, New York, Ohio, West Virginia, and Western Pennsylvania for Caldwell. Tyler Schaney has joined Covering Force Sales and reps Ben Blasio and Ryan Chambless, overseeing Florida.

Ganote has spent 27 years working in crane sales and service roles and can offer a perspective from all sides of the industry. Schaney is new to the lifting and rigging network, but has a strong connection to the territory as a recent University of Central Florida graduate. Both will focus on all Caldwell products, including below-the-hook lifters, construction lifters, and mill duty lifters; plus, Renfroe clamps, and RUD lifting points.

W.H. Humphrey’s Ganote said: “When I hear mention of Caldwell lifters, Renfroe clamps, and RUD lifting points, I immediately think of the products’ reliability. It is an offering that is central to a portfolio of crane-related tools and services. I’m looking forward to bringing new customers to the conversation.”

Covering Force Sales’ Schaney said: “Tech and emerging industries are the focus of any degree program today, mine included. It’s exciting to be part of lifting and rigging because it’s a world that’s constantly evolving and encompasses both.”

Jeff Ferchen, director of business development at Caldwell, said: “Our manufacturer’s representatives are a key component of our supply chain — and W.H. Humphrey and Covering Force Sales are primary examples of businesses that can help us deliver the best possible product knowledge and exceptional service to our customers.

“While our inside sales team can take calls and generate quotes, our outside sales team, a mix of Caldwell employees and manufacturer’s reps, provides boots on the ground focused on end markets. They’re able to showcase their product expertise, differentiate Caldwell brands versus our competition, and focus on training distributors or end customers on the proper use and inspection of our products to ASME standards. They are frequently called in to talk to end users and help facilitate larger projects, and I know Mark and Tyler will be central to those functions moving forward. We wholeheartedly welcome them to our ever-growing network.”