Barcey’s broad experience in selling advanced robotics, logistics and fulfillment solutions into leading e-commerce operations aligns with OSARO’s mission to broaden market adoption of its precision pick-and-place robotics solutions in fast-paced e-commerce environments.

OSARO has announced the appointment of industry veteran Brent Barcey as senior vice-president of corporate development. Barcey brings 25 years of experience growing global businesses and teams in the e-commerce, warehousing, and logistics industries to OSARO, where he will spearhead the company’s commercial growth as it addresses the surging global demand for e-commerce fulfillment solutions.

Barcey joins OSARO from Plus One Robotics, where he served as vice president of sales and business development. In this position, he played a key role in driving revenue and establishing strategic partnerships. Prior to Plus One Robotics, Barcey held the position of executive director of global sales at FANUC America Corporation, a leading industrial robot manufacturer. He is currently Chair of Events for The Robotics Group Committee at the Materials Handling Industry (MHI) trade association.

“We are pleased to welcome Brent Barcey to the OSARO team,” said Derik Pridmore, CEO of OSARO. “Brent’s proven track record in sales and business development within the robotics industry makes him an invaluable asset. His deep understanding of the global e-commerce landscape and the critical role automation plays in fulfilling customer demands will be instrumental in propelling OSARO’s growth.”

Barcey’s appointment comes at a pivotal time for OSARO, which recently announced a partnership with Tokyo-based IHI Logistics & Machinery Corporation (IHI). The e-commerce market is experiencing explosive growth, placing immense pressure on fulfillment centers to meet ever-increasing customer expectations. OSARO’s AI robotic software powers a broad and compelling range of automation solutions, enabling fulfillment centers to reduce labor challenges, improve efficiency, and reduce costs by automating piece-picking tasks across the operation–from depalletizing incoming inventory to packaging outbound orders in kits and polybags. “I’m delighted to join OSARO at this time in its evolution,” said Barcey. “OSARO’s intelligent robotic solutions, powered by its industry-leading SightWorks Perception System, are demonstrably revolutionizing complex tasks across the fulfillment center by offering a compelling mix of fast time-to-value, flexibility, and adaptability. I’m eager to leverage my experience building strategic partnerships and expanding market reach to ensure OSARO remains at the forefront of this exciting revolution.”