Strengthening the Club Car ownership experience takes the “Black & Gold” team
Purchasing a golf car, utility vehicle or low speed vehicle is just the beginning of the ownership experience. A lot depends on what comes after the sale.
Yet for some companies, including Club Car, that falls largely into the hands of dealers and distributors, who serve as the manufacturer’s face and voice. Club Car takes active steps to improve the performance of this network and strengthen the ownership experience.
That includes recognizing and rewarding Authorized Club Car Dealers and Distributors who meet the company’s most demanding standards through Club Car’s annual Black & Gold Dealer Rewards Program. Initiated in 2013, the program has awarded the prestigious “Black and Gold Partner” distinction to 100 of its Authorized Club Car Dealers and Distributors.
“Our dealers and distributors are the public face of our company, and they play a vital role in Club Car’s success,” says CEO and President Marc Dufour. “This program incentivizes our dealer network, strengthens our alliance and boosts customer satisfaction.”
Program participants had 12 months to set, meet and document rigorous standards in sales, service, parts, accessories and other areas that directly affect owners of Club Car vehicles.
“We congratulate the winners, and appreciate the efforts of everyone who took part in this ongoing program,” Dufour says.
Black & Gold Partners receive performance-based cash rewards, additional co-op advertising funds and commemorative plaques. They also earn the right to differentiate and advertise their businesses as a Club Car Black & Gold Dealer or Distributor. They represent the gold-standard service and support Club Car customers deserve and expect.
