New vehicle protection coatings to be unveiled at SEMA

ROUGHGUARD™ XT is the newest and highest performing vehicle protection coating system available. ROUGHGUARD XT is a 100% pure polyurea bed liner system from the leading polyurea brand in the world; VersaFlex® Incorporated.

Most other “brand-name” truck bedliner materials are produced from polyurethanes and hybrid polyurea/polyurethanes. ROUGHGUARD XT is a field proven “industrial grade” 100% pure polyurea system, “Engineered for the Vehicle Protection Market,” claims Rudi Rennert, West Coast Sales Representative for VersaFlex.

VersaFlex and ROUGHGUARD XT have addressed and eliminated many of the problems that truck bedliner applicators still have. The pure polyurea formulation improves moisture insensitivity, reduces UV chalking, and increases strength and durability in the liner/coating. The ROUGHGUARD XT is easy to process with no cheap fillers that “water down a polyurea” and that can lead to pinholes and blistering in high humidity conditions.  Superior pigment and UV stabilizer packages offer industry leading chalk resistance as a standard.  ROUGHGUARD XT helps add to the bottom line by making the vehicle protection spray process a simple and fast application.  Nominal thickness is 60 – 80 mils which means less time in the spray area, and ultimately higher profit margins with quicker turnarounds.

There are no franchise fees, exclusive territories or stringent purchase requirements. Truck bedliner dealers throughout the USA and Canada now have access to high performance “industrial grade” pure polyurea systems. As long as you have the proper spray equipment and application training, ROUGHGUARD XT is available to you.