MARTINS has announced a new milestone in the integration of ABC (American Balancing Corp), a brand specializing in tire balancing microbeads.

Following its recent acquisition, MARTINS continues its commitment to harmonizing its brands and today introduces a redesigned visual identity for ABC – an evolution that is both aesthetic and strategic, reinforcing the brand’s personality and supporting its growth in new markets.

A renewed identity, staying true to ABC’s DNA

This evolution reflects a clear intention: to give ABC a strong and cohesive visual identity aligned with the MARTINS universe. The entire design has been reimagined to create a look that is both modern, refined, and true to the brand’s DNA. This new visual identity adopts MARTINS’ signature orange – a color symbolizing energy and innovation. More than a simple visual update, this evolution strengthens ABC’s visibility, affirms its integration within the MARTINS product range, and enhances the brand’s recognition across all markets. “Integrating ABC into the MARTINS image is a natural step that reflects our desire to unite our strengths under one shared identity. The DNA of ABC remains unchanged. Our customers will continue to enjoy the same reliability they’ve always known, now carried by a refreshed identity that supports our vision for growth says Isabelle Olivier, Marketing Director at MARTINS.

A new format: the ABCSKG bulk bucket

As part of this evolution, MARTINS is also launching the ABCSKG (17.6 lb) bulk bucket, a larger format than the market standard, designed to meet the needs of shops and fleets.

Manufactured in Germany, ABC microbeads are synonymous with quality and ensure precise, long-lasting internal balancing for a wide range of vehicles – including heavy-duty trucks, off-road vehicles, vintage cars, and motorcycles.