Crown Equipment publishes white paper on the state of forklift automation

Listen to this article

Crown Equipment Corporation released a white paper on the state of forklift automation. The paper, which can be downloaded at www.crown.com, reviews the current state of the technology and outlines the considerations to be addressed prior to adoption. The white paper notes that “automation is one of the most powerful weapons the industry has in the battle against costs, and while capital equipment budgets may be able to support new projects, many organizations are wondering if now is the right time to make the move to forklift automation.” “It is increasingly apparent that the topic of forklift automation and the role it can play in the warehouse is on the minds of forward-thinking material handling executives,” said Tim Quellhorst, senior vice president, Crown Equipment. “When you review the state of the technology, and how quickly it is evolving, you see that the answer to that question isn’t always clear. There are benefits to be had today, but there are also risks if expectations are too high or insufficient resources are devoted to the effort.”

Despite the success of automatic guided vehicles (AGVs) in manufacturing, automated vehicles have not been widely adopted in warehousing. Two major reasons for this are that the warehouse environment presents challenges not found in manufacturing, and some early adopters have been disappointed with the amount of support required to keep automated forklifts — forklifts retrofitted with AGV technology — operational. This paper attempts to address these two issues by helping material handling executives understand if the technology is right for their organization and/or application.

The paper outlines the key challenges associated with automated forklifts today, such as equipment durability, and distributed service responsibility. It also provides four attributes that can serve as the basis for evaluating a warehouse automation system: reliability, flexibility, scalability and safety. The paper concludes with six key questions every organization should address when determining whether to move forward with the current generation of forklift automation technology or wait for the technology to evolve.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







OMRON introduces new mast configuration options for OL-450S AMR

Listen to this article New configurations give manufacturers more flexibility to match automation with their environment. OMRON Robotics and Safety…

Market sentiment improves for forklift buyers, with throughput the top goal

Listen to this article Market sentiment is improving among forklift and pallet handling customers Throughput is the most important KPI…

Flux Power appoints Stuart “Stu” Jacover as Vice President of Sales, Material Handling

Listen to this article Industry veteran brings more than 30 years of Dealer Network, OEM, and National Account leadership experience…

Warehouse Autonomy Meets Operational Reality

Listen to this article Welcome to this episode of The New Warehouse Podcast. Michael Lawrence, Director of Sales and Business…

Dexory Upgrades the Tallest Robot in Warehousing

Listen to this article How do you top the tallest robot in the industry? Chris Coote, Director of Product at…