Accellos announced the launch of a new white paper, “Managing Fulfillment in Omni-Channel Retailing.” This white paper examines the trends in omni-channel retailing, the key challenges that it presents to supply chain operations, and how technology can ensure that profitability is maintained as new sales channels are pursued. As with any new concept, there have been leaders and laggards when it comes to developing an omni-channel retailing strategy. The white paper looks at the strategies of Amazon.com and Borders Group which provide a great example of companies in the same industry with two very different outcomes. The good news is that even the laggards have an opportunity to be successful. Technology is a great enabler in solving the problems that omni-channel retailing presents. The white paper provides recommendations to managing an omni-channel retailing strategy by using technology.  “Accellos customers have had great success using our technology to enable omni channel fulfillment strategies,” said Chad Collins, Accellos General Manager and CMO.  “This white paper seeks to assist retailers or suppliers to retailers manage the transition to omni-channel fulfillment.” The full white paper is available at: http://www.accellos.com/campaignlandingpages/managing-fulfillment-omni-channel-retailing/