Live from ProMat 2025, Kevin chats with Brian Kirst, Chief Commercial Officer at SnapFulfil, in this episode of The New Warehouse Podcast. Brian shares updates on SnapFulfil’s recent innovations, including a brand-new user interface and enhanced dashboards that are transforming the warehouse management experience. Known for its rapid deployment and configurability, SnapFulfil’s Warehouse Management System (WMS) offers tier-one functionality in a cloud-based platform.
The conversation explores how SnapFulfil is helping companies gain better visibility, empower frontline teams, and stay competitive, especially in the evolving 3PL landscape. From training temps in 15 minutes to customizable dashboards that eliminate reliance on IT, SnapFulfil’s focus is on making tech work for people.
Data-Driven Decisions at the Speed of Operations
As warehouse complexity increases, so does the demand for real-time visibility. Brian highlights that companies are hungry for data, not just access, but clarity and actionability. “We did a market report recently… and some of the feedback we got from the market was around data. They need more data, they need to make decisions based upon that data.” SnapFulfil’s dashboards, launched last year, directly address that need. They’re customizable, self-service, and built into the product without extra cost.
These tools help customers track key performance indicators (KPIs) such as supplier performance, task velocity, and item movement. “You can get all of that data out of the WMS if you have a robust enough dataset behind it,” Brian notes. And that’s precisely what SnapFulfil is providing: comprehensive, warehouse-specific analytics that operators can tailor to their own environment.
A User-Friendly WMS Interface That Builds Confidence and Retention
User experience isn’t just about aesthetics—it’s about operational impact. SnapFulfil’s new UI, officially launched at ProMat, offers increased configurability and performance. “You can take that view that you have as a user and customize it to your needs,” says Brian. Whether you’re in inbound receiving or inventory control, you can create workflows that make sense for your role.
A user-friendly WMS matters even more in high-turnover environments. SnapFulfil’s design lets operators hit the floor quickly. “We used to describe the training process as 15 minutes, door to floor,” Brian explains. For long-term retention, intuitive navigation and mobile apps help reduce the learning curve, making it easier for users to access and utilize information. Frustration from outdated systems is a hidden driver of turnover. “If you start losing the front line, you’ve lost your main source,” Brian cautions. By listening to end users and simplifying complex processes, SnapFulfil empowers teams at every level.
3PLs Get Strategic with Tech Investment
The 3PL landscape is more competitive than ever. Brian, a former 3PL owner himself, sees a shift toward smarter tech stacks and value-added services. “It’s hard to differentiate… customers are more sophisticated now,” he says. Brands are asking deeper questions, such as what WMS is in place, whether it can integrate with their ERP, and whether it supports rapid scaling.
SnapFulfil is seeing increased demand from 3PLs reevaluating their tech. From automation readiness to AI preparedness, the stakes are rising. “I think it’s good for the industry ’cause it’s raising everybody up,” Brian adds. He predicts 3PLs will remain essential, particularly for brands navigating investment trade-offs between automation and operational flexibility.
Why SnapFulfil’s User-Friendly WMS Makes a Real Difference
- Reveal dashboards offer no-cost, fully configurable analytics built into the platform.
- The new user interface allows role-based customization and faster performance.
- SnapFulfil reduces the need for unwritten procedures and speeds up onboarding.
- 3PL customers are now highly informed, expecting tech-savvy providers with proven WMS infrastructure.
The New Warehouse Podcast
