The Women In Trucking Association launched its first “Recruiting Ad Contest” sponsored by Arrow Truck Sales last June. The contest highlights carriers whose advertisements focus on attracting women to drive for their companies. “Women look for different information in a recruiting ad than men,” said Ellen Voie, WIT’s President and CEO. This contest honors carriers that recognize these differences and will attract more women to the industry as well as their companies.
All transportation companies or ad agencies on behalf of the company were invited to submit their print ad. We were pleased with the submissions for the contest. A task force from Women In Trucking and Arrow Truck Sales selected the top three recruitment ads. They said it was very difficult to narrow the selection to just three. However, they selected very different ads that represented professionalism, family, and fun.
Prime, Republic Services, and Walmart were named as the three finalists in the contest. Voters indicated that they were pleased with these finalists. The woman were well represented in the ads. The “real women” type make them relevant and relatable. Professional drivers who are members of Women In Trucking Association will chose their favorite recruiting ad via an on line survey. The winner will be announced at the “Salute To Women Behind The Wheel” event in Louisville, Kentucky at the Mid-America Trucking Show. The winner will receive bragging rights, a plaque, and exposure in the Women In Trucking magazine Redefining the Road.
“Arrow Truck Sales has enjoyed sponsoring this year’s Women In Trucking recruitment ad contest, as well as being involved in the finalist selection process. After reviewing a number of very creative ads, narrowing the list down to just three was not easy. However, we felt the ads our committee selected celebrated the career ambitions of women in trucking in a very positive and personal way. We look forward to the announcement of our contest winner at The Mid-America Trucking Show this March!” said Lane Bartram, Marketing Manager at Arrow Truck Sales.
This contest raises awareness of the under representation of women in the industry. Members of Women In Trucking Association stated that they felt this contest promotes women in the transportation industry. This could not have happened without the support of Arrow Truck Sales as a sponsor. Arrow Truck Sales, Inc. is the best source of pre-owned medium and heavy duty trucks in North America. Arrow Truck Sales, Inc. is a member of the Volvo Group of Companies.
Women In Trucking was established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as sixteen percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Bendix Commercial Vehicle Systems, Daimler Truck NA, Frito-Lay North America , Great Dane Trailers, Hyundai Translead, and Walmart. Silver Level Partner is C.H. Robinson. Inc.
