Toyota Forklift Safety Day 2020 logo

Toyota Material Handling addresses new safety challenges during National Forklift Safety Day

Listen to this article

Toyota Material Handling (TMH) is known as being an industry leader in safety innovation. In 2019, Toyota celebrated the 20th anniversary of its System of Active Stability (SAS), which helped to revolutionize the material handling industry’s expectations for operational safety.

This year, the industry’s expectations have pushed the envelope even further as TMH customers are now obliged to include new environmental challenges as part of their overall safety considerations. This week, the industry will come together – virtually – for National Forklift Safety Day, an annual event that serves as the focal point for forklift manufacturers to reinforce the importance of operator safety training and forklift safety practices.

With active concerns revolving around the ongoing COVID-19 situation, however, TMH is observing the many ways in which the company is implementing measures across its dealer locations to ensure superior customer service is uninterrupted while responsibly keeping personal health front of mind.

For example, Tampa-based Southern States Toyotalift responded to COVID-19 by training and equipping associates with the tools they need to disinfect the units worked on in accordance with CDC guidelines and best practices before and after the service is completed to ensure the safety of their employees and technicians. Associates are also required to wash their hands thoroughly every 60 minutes for at least 20 seconds with soap and water. Additionally, Southern States Toyotalift has implemented a policy limiting physical interaction and asking all personnel to remain six feet apart at all times. Associates conduct self-monitoring and report to management daily on medical status and surveying of symptoms.

Across its North American locations, Toyota dealers are offering advanced service options to ensure their customers’ material handling fleets remain operational throughout this ongoing situation. In addition to those common measures previously mentioned, dealers have also implemented after-hours service, outdoor parking lot service, free cartage to service locations, as well as digital condition reporting.

As the world adjusts to this new idea of normalcy, TMH understands that the health of a business is reliant on the health of its people. During National Forklift Safety Day, TMH dealers across the United States and Canada will offer no-cost forklift site consultations for customers.

Jeff Rufener headshot
Jeff Rufener, President & CEO

“Safety is strongly rooted in Toyota’s culture,” said Jeff Rufener, TMH President & CEO. “It remains our number one priority and National Forklift Safety Day reinforces its importance and shares that message every year. Many of the risks we’re used to dealing with can be anticipated or avoided when proper precaution is taken. We’re tackling COVID-19 using that same approach; implementing innovative solutions that protect us from the risks we can’t see. And, we’re proud to have a dealer network that has proactively taken the initiative to keep our customers safe in the essential roles they play.”

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







AAR reports Rail Traffic for the week ending June 13, 2026

Listen to this article The Association of American Railroads (AAR) has reported U.S. rail traffic for the week ending June…

Fed Chair Warsh keeps rates steady as the specter of an increase looms

Listen to this article In his first meeting at the helm, Federal Reserve Chair Kevin Warsh announced today that interest…

Four decades of Power Innovation: How Green Cubes became a trusted partner in Material Handling Electrification

Listen to this article For more than four decades, Green Cubes Technology has built its reputation on delivering reliable power…

State of Logistics Report® finds volatility is the new normal shaping Global Supply Chains requiring continuous adaptation

Listen to this article A central theme of the 2026 State of Logistics Report is a new supply chain paradigm of…

Fairchild Equipment earns prestigious 2025 Hyster Dealer of Distinction Award

Listen to this article Fairchild Equipment has been recognized by Hyster® with the prestigious 2025 Dealer of Distinction award, an…