ARA Show_Logo_rgb

The ARA Show 2024 returns to The Big Easy in February

The ARA Show™ returns to The Big Easy when the world’s largest equipment and event rental trade show makes its way to the Ernest N. Morial Convention Center in New Orleans, Louisiana, February 18 – 21, 2024.

The American Rental Association’s (ARA) annual trade show is a can’t-miss event with nearly 40 hours of education and more than 19 hours of trade show excitement over three days with more than 630 exhibitors.

Registration for The ARA Show 2024 opens Tuesday, October 17. Both current and prospective ARA members can take advantage of incentive pricing through October 31, and advance pricing through February 15.

Tony Conant, ARA CEO headshot

Tony Conant

“We are thrilled to bring The ARA Show 2024 back to New Orleans for an engaging, insightful and fun week for our members. Last year’s show set the bar high and we’re excited to carry that momentum forward with a mix of educational programs, professional networking and our popular social gatherings throughout the week,” says Tony Conant, ARA CEO.

The excitement begins on Saturday, February 17, with the return of EventsU. Designed specifically for event rental professionals, the one-day program gives attendees an opportunity to hear from industry leaders on topics including event rental safety, tenting and the latest trends, plus exclusive networking with their event rental industry peers.

The ARA Show 2024 officially kicks off with a full day of education sessions on Sunday, February 18. An unmatched array of exceptional sessions will feature professional speakers, industry experts and rental peers. Content on a variety of relevant and timely topics will be offered that appeals to rental professionals at every level.

The keynote address — sponsored by ARA Insurance — will be delivered by John Taffer on Monday, February 19.  Host and executive producer of Paramount Network’s “Bar Rescue,” Taffer relies on four decades of hospitality, entertainment and nightlife industry experience to advise companies on resetting their business models to ensure future success.

Taffer is the best-selling author of three books, in addition to being featured in Forbes Magazine, Rolling Stone and the New York Times. As part of his keynote presentation, Taffer will share the business management expertise he has offered to thousands of businesses and Fortune 500 companies.

Immediately following Taffer’s keynote session, the trade show floor will open for two and a half days of product introductions, the latest innovations and Show-Only Specials that allow attendees to fit more equipment and services into their budgets with exclusive deals.

Christine Hammes headshot

Christine Hammes

“There is a lot of excitement about The ARA Show 2024 being back in New Orleans and that is evident with more than 630 exhibitors confirmed and limited booth space remaining,” says Christine Hammes, ARA Vice President Association Services/Events. “That presents a great opportunity for our members and prospective members to prepare for a successful year ahead by bringing together the education, products and services tailored to their business needs.”

Other featured networking events during The ARA Show 2024 include the ARA Young Professionals Network Reception, ARA’s Industry Awards Lunch, Regional Receptions, Women in Rental Breakfast, ARA’s Tuesday Night Event at House of Blues New Orleans featuring Mitchell Tenpenny and more. Advanced registration and ticket requirements may apply.

The ARA Show 2024 registration opens Tuesday, October 17. For complete show details, including registration and pricing information, visit