Material Handling Wholesaler and Forklift-International have announced the launch of Trader-Network, a new monthly digital publication designed to connect buyers and sellers across the global material handling equipment market in new and innovative ways.
The inaugural issue of Trader-Network was emailed to subscribers on Thursday, January 22, reaching more than 32,000 industry professionals, including end users, dealers, distributors, and equipment manufacturers. To view the January 2026 publication, click here.
The Trader-Network is a new lead-generation tool that actually combines the strength of Material Handling Wholesaler and Forklift-International,” said Dean Millius, Group Publisher and General Manager of Material Handling Wholesaler. “This new digital publication reaches end users, dealers, and distributors, and gives our dealer members another powerful component in their digital marketing strategy to connect buyers and sellers.”
Chris Schmid, CEO of Forklift-International, emphasized the value for equipment professionals. “Trader-Network creates new opportunities for dealers to increase visibility, generate high-quality leads, and move equipment faster in an increasingly digital marketplace,” said Schmid.
Johannes Müller, Marketing Director at Forklift-International, highlighted the strategic impact of the launch. “The reach of Material Handling Wholesaler provides dealer members of Forklift-International an additional sales channel with zero effort,” said Müller, “At the same time, readers will have access to a large, nationwide, browsable catalogue of used equipment from trusted sellers.”
