FANUC will join MAG Americas and Makino, Inc. as an eXperience Partner at imX – interactive manufacturing eXperience which will be held Nov. 18-20, 2013, at the Las Vegas Convention Center. imX is an innovative educational event for the manufacturing community centered on learning and collaboration. imX is sponsored by AMT – The Association For Manufacturing Technology.  “imX focuses on metal cutting education, demonstration and collaboration with the end goal of increased productivity.  The result is a show where manufacturers can see firsthand fully automated machining solutions that optimize the entire process from art to part to produce fast, accurately machined parts,” said Tomo Ishibe, President, FANUC FA America. The 2013 edition of imX provides a forum for attendees to have hands-on experience with technology, along with one-on-one time with engineers and experts to learn how to get the most benefit from not only individual products, but the entire process. eXperience Partner Learning Labs will be surrounded by suppliers who support those eXperience Partners with products and services including tooling, workholding, software, engineering, measurement, production control and process control, to name a few. Those who take advantage of what imX offers will gain a competitive edge by keeping up with trends, evaluating new product developments, absorbing technical know-how having the opportunity to make in-depth comparisons of technology solutions. “We see that the average utilization rate for technology in plants is only 34%,” says Larry Schwartz, member, AMT Board of Directors. “imX is a center of learning that can move that to 70 – 80% by looking at the whole technology picture. This is an exciting model for an event that answers the needs of both attendees who yearn for advanced education and for builders and suppliers who want to build deep relationships.”  Exhibitors will enjoy an intimate environment in which they can showcase their brands, build product awareness and focus on forging deep, meaningful relationships with technology end-users.