Carolina Handling has donated proceeds from sales of its holiday pop-up book, Santa’s One-Stop Integration Shop, presenting a $5,000 check to Literacy Together in Asheville, North Carolina.
One of the country’s leading integrated material handling solutions providers, Carolina Handling published the children’s pop-up book to help educate customers and potential customers about the company’s continuing evolution from a forklift-only provider to an intralogistics partner offering end-to-end solutions for warehouses, distribution centers and manufacturing facilities.
The fourth and final children’s book in Carolina Handling’s Solutions for Santa series, Santa’s One-Stop Integration Shop incorporates pop-ups to illustrate flow racking, a very narrow aisle wire guidance order picker, a spiral vertical conveyor and vertical lift modules in three-dimensional fashion.
“We’ve had fun the past three years raising our brand awareness and positioning Carolina Handling as a leading material handling integrator with our Solutions for Santa children’s books,” said Carolina Handling Director of Marketing Donna Waldrep. “Pop-up books have been used for many years to help readers understand complex or abstract concepts, so we decided to make this year’s book an interactive experience.”
Written by the Carolina Handling Marketing department and illustrated by Jason Craft, Santa’s One-Stop Integration Shop was created as a holiday gift for customers and community partners. Copies were then sold online to benefit Literacy Together, which has served the Buncombe County area for almost 40 years.
Literacy Together works with children and adults through four core programs: Adult Literacy, English for Speakers of Other Languages, Youth Literacy, and Dolly Parton’s Imagination Library®. The Youth Literacy Program helps improve the academic achievement of approximately 150 students each year through free, one-on-one instruction in reading, writing, and spelling. Those needs have grown since Hurricane Helene tore through western North Carolina in late September.
“Natural disasters disproportionately affect low-income, marginalized communities, especially those with low literacy and limited English proficiency,” said Literacy Together Executive Director Amanda Wrublewski. “In the aftermath of Hurricane Helene, these populations face barriers in accessing vital resources like housing, food, and healthcare. Our corporate sponsors play a vital role in helping Literacy Together achieve its mission of transforming lives and communities through literacy. We are grateful to Carolina Handling for their generous donation, which is essential for supporting our youth, adult, and ESOL programs.”
