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Atlas Companies acquires Badger Toyotalift



The Atlas Companies has acquired Badger Toyotalift of New Berlin, WI, effective October 1, 2023.

Al Rawson headshot

Al Rawson

In a memo from Atlas president and CEO Al Rawson welcomed the team members of Badge Toyotalift to the Atlas Companies.

Badger Forklift logoBadger ToyotaLift opened for business in 1969 and services the forklift and material handling needs of Southern Wisconsin. Since its inception, they have expanded its services and product offerings to create a comprehensive forklift dealership that allows it to fulfill the needs of its customers.

Atlas Toyota Material Handling is an authorized Toyota Forklift Dealer committed to providing quality service, premium equipment, and innovative solutions for companies of all sizes. Supplying Illinois (Chicagoland), Minnesota, Wisconsin, and Northwest Indiana with the largest inventory of forklifts in the nation, Atlas Toyota is a complete resource for all your material handling needs.

On July 1, 2020, the Atlas Companies acquired Minnesota material handling company Toyota-Lift of Minnesota, Inc.