Antares Vision Group (AVG) and Driscoll’s will deliver a joint presentation at GS1 Connect 2026 in Las Vegas. Titled “Berry Smart Traceability: Item-Level Traceability with 2D Barcodes,” the session will provide supply chain, operations, and technology leaders with a detailed, real-world account of deploying serialization at unprecedented fresh produce scale — as well as the steps necessary to optimize such a far-reaching endeavor. The presentation, which occurs on June 10 from 3-3:30pm, in the Mont-Royal Room on Level 4, also will outline how GS1 Digital Link is emerging as the next foundation for Driscoll’s connected consumer vision.
The session will be led by Dana Biancardi, Senior Program Manager at Driscoll’s, and Herb Wong, Chief Customer Officer at Antares Vision Group. Each brings a distinct perspective, with Ms. Biancardi focusing on the effort’s business outcomes and operational reality while Mr. Wong details the project’s technical architecture and implementation.
Driscoll’s ships more than one billion pounds of berries annually to more than 400 customer locations across the U.S. and Mexico, sourcing from more than 4,000 independent growers. With over two million consumer survey responses received each year, the company had no shortage of feedback — but no way to connect that feedback to the specific farm, field, or berry variety that produced it. The solution was item-level serialization: giving every individual clamshell a unique identity, grounded in GS1 standards, that links each package back through the full supply chain encompassing its variety, grower, harvest event, and growing conditions.
