Mike Van Bree, ALI President and Spokesperson

American Ladder Institute (ALI) influences millions with Ladder Safety Messaging

Listen to this article
Launches Safety Ambassador program for companies to promote training achievements

Another National Ladder Safety Month has ended with millions reminded, when using ladders either at home or at work, that Every Step Matters. Initiated by the American Ladder Institute (ALI), every March is dedicated to raising awareness about ladder safety and decreasing the number of ladder-related injuries and fatalities.

Over the course of Ladder Safety Month, the organization held three safety webinars that had 868 attendees, and ALI president and spokesperson, Mike Van Bree, participated in a national media tour, which generated 16 million impressions. Participating in 14 interviews with local and nationally syndicated stations, he spoke on the importance of ladder safety. In addition, ALI collaborated with DIY social media influencer April Wilkerson to create safety videos to share with her audience.

As with every National Ladder Safety Month, ALI reminds everyone that ladder safety is a year-round commitment. Reflecting its ongoing dedication to safety, ALI recently released an updated Ladder Safety Training video covering single, extension, and telescoping ladders — the latter addition having been in development for some time.

ALI also unveiled the American Ladder Institute Safety Ambassador Program. The program encourages companies to demonstrate that at least 80% of their ladder-using employees received a passing score in ALI’s Ladder Safety Training program. In return, the Safety Ambassador receives access to a robust promotional toolkit to help spread the important message that Every Step Matters. The required training courses include Stepladder Safety, Single, Extension & Telescoping Ladder Safety, Articulated Ladder Safety, and Mobile Ladder Stands Safety.

Find more information on the Safety Ambassador program here: https://www.americanladderinstitute.org/page/SafetyAmbassadorHome.

Helping to motivate safety and the success of National Ladder Safety Month were our sponsors. This year’s Middle Rung sponsors are International Masonry InstituteInternational Union of Bricklayers and Allied Craftworkers, and Werner Co. First Rung sponsors are Riverdale Plating & Heat TreatDorsey & Whitney, and Louisville Ladder.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Hapman expands full-scale testing capabilities with new bulk material handling test lab

Listen to this article Hapman has announced its new test lab designed to help processors more accurately evaluate how materials…

Singapore, Long Beach and Los Angeles Ports renew green and digital shipping corridor agreement

Listen to this article Photo caption: A delegation from the Maritime and Port Authority of Singapore (MPA) visited the Bob Foster…

Nano One to receive additional C$4.3M from the Government of Canada to advance battery material production for Energy Security & Defense

Listen to this article Nano One to receive an additional C$4.3M from NRCan for feasibility study work and integration of…

Industrial Manufacturing Project Activity climbs 7.6% MoM, reaching 156 New Planned Projects in May 2026

Listen to this article Industrial SalesLeads has found that planned capital investment activity in the Industrial Manufacturing sector continued its…

Port of Long Beach, MARAD sign First-of-its-Kind Partnership Agreement on Nuclear Energy in Maritime

Listen to this article Agencies to advance work on small modular reactor technology, with private sector partners The Port of…