JLT Mobile Computers to showcase extensive lineup of rugged mobile IT solutions at MODEX 2022
Booth highlights include the popular JLT6012™ series of rugged forklift mounted computers that are now available in dedicated Android™ and Windows™ versions to give customers full flexibility to choose the best operating system fit for their specific environment. JLT Mobile Computers, a leading developer of reliable computing solutions for demanding environments, announces it will be presenting an extensive spectrum of rugged mobile computers and accessories as well as end-to-end IT solutions for the supply chain, manufacturing and distribution industries at MODEX 2022 in Atlanta Georgia, March 28-31, Booth #C8087. Complementing the breadth of JLT’s own booth display will be partner exhibits by Winmate and International Barcoding. This year’s booth highlight is the acclaimed JLT6012™ series of rugged vehicle-mount computers, which now comprises a new and dedicated Android version (JLT6012A™) in addition to the already highly popular JLT6012™ unit with support for the Windows operating system. These high-end forklift terminals offer a unique combination of ruggedness, processing, and wireless connectivity performance to sustain reliable operation in less-than-optimal conditions. “At SSAB we pride ourselves in our commitment to not only performance but also sustainability,” said Klas Lundåsen, IT Technician at long-standing JLT customer SSAB Common IT Service. “That goes for our specialized products and services, and it also goes for third party products we use in our organization. Our relationship with JLT started in 2003 and their products have been up and running with an almost non-existent failure rate ever since then. The latest addition JLT6012 computers fit right in; they’re built to last.” Also on display at MODEX will be JLT’s other vehicle-mounts, the company’s broad lineup of rugged handheld and rugged tablet computers, as well as barcode scanners that make JLT a one-stop-shop provider for all rugged mobile computer needs where mobility and wireless connectivity and complete service and support are key. Two notable rugged wireless mobility devices on display at the JLT MODEX booth are the ultra-slim and lightweight MT3010A™ Android and MT2010P™ Windows tablets. Featuring state-of-the-art wireless technology to ensure reliable connectivity under any conditions, they put data directly and conveniently into the hands of the warehouse workforce, enabling them to make decisions on the fly as Modern Materials Handling editor Gary Forger aptly put it in a recent article. With over 25 years of experience in developing, manufacturing, and installing rugged IT solutions, a dedicated software development branch and a global network of strategic partners, JLT is in a unique position to address each customer’s individual needs by offering a full spectrum of high-quality hardware, software, and services. As a trusted, well-established solutions provider, JLT offers customers: 24-7-365 performance: Today’s warehouses depend on reliable IT systems to keep goods moving. IT break downs and inefficiency are unacceptable. This is where JLT’s decades of expertise come into play with products designed from the ground up for demanding warehouse environments and a deep understanding of the challenges faced by warehouse operators. Like no other, JLT ensures that deployed devices have seamless coverage and integrate smoothly with existing systems. Warehouse workhorses: JLT has the latest Android as well as traditional Windows vehicle-mount, tablet, and handheld computers, ensuring the right fit for every warehouse use. The popular JLT6012 series – which includes the well-received new Android 10 based JLT6012A rugged vehicle-mount terminal (see professional review) – presents unparalleled functionality as a flexible platform for developing innovative hardware, software and services for the needs of today and tomorrow. Maintenance costs are minimal, wear and tear prone components can be easily serviced, and software upgraded remotely. Other JLT warehouse workhorses are the reliable JLT1214N™ and JLT1214P™ computers, which are deployed worldwide by major warehouse operators to increase uptime and efficiency. Going the extra mile: What sets JLT apart is the dependability and extent of their services and support. JLT is on hand to help customers solve their toughest business challenges every step of the way, and offers in JLT:Care™ a no-questions-asked service agreement with clear levels of coverage, known turnaround times, and zero exclusions. State-of-the-art technology: Technology advances at a rapid pace, and JLT stays ahead of the game with productivity-enhancing updates and upgrades. Stay tuned for impending JLT6012 product line upgrade announcements in processing power, battery, as well as wireless communication technology and performance! To schedule a meeting during the MODEX 2022 show in Atlanta go here, or visit www.jltmobile.com to learn more about JLT Mobile Computers as a solutions provider.
PACK EXPO East is Back and Bigger than Ever Before
The PACK EXPO East 2022 (March 21-23, Pennsylvania Convention Center, Philadelphia) show floor will be the biggest in its history, according to show producer PMMI, The Association for Packaging and Processing Technologies. Booth space sales have surpassed any of the previous PACK EXPO East events, and attendee registration is also keeping pace with the 2020 show. Click here for up-to-date real-time statistics on the show. Featuring over 400 exhibitors, this biennial, three-day regional event provides professionals from the consumer packaged goods (CPG) and life sciences rich Northeast corridor a convenient opportunity to explore the latest packaging and processing technologies in person, connect with suppliers and find solutions in a rapidly changing marketplace. “PACK EXPO East attendees get the best of both worlds—the ability to see a comprehensive range of packaging and processing technologies while still having time for in-depth discussions with suppliers to solve pain points and address challenges,” says Jim Pittas, president and CEO, PMMI, The Association for Packaging and Processing Technologies. “This easily accessible regional event is the perfect opportunity for a day trip with your team to experience all these solutions first-hand.” Attendees have access to must-see highlights at this year’s show: Free education on the show floor is offered all three days and provides opportunities for attendees to talk with suppliers and learn about best practices and industry breakthroughs. The Forum (Booth 1026) offers free, interactive presentations. It will feature 45-minute sessions on the latest industry trends, presented by the OpX Leadership Network, Institute of Packaging Professionals, Contract Packaging Association and PMMI Business Intelligence, followed by small group discussions and Q&A sessions. Also on the show floor, the Innovation Stage (Booth 2226) offers free, 30-minute seminars throughout the day presenting breakthrough technologies, innovative applications and proven approaches from industry experts. PACK EXPO East also offers programs and activities to get students excited about careers in packaging and processing. Attendees will see high school robotics teams from the Philadelphia area showcase their design, engineering and troubleshooting skills at the Future Innovators Robotics Showcase (Booth 525). Participating schools include Camden County Technical Schools, Egg Harbor Township Police Activities League and Central High School of Philadelphia. Attendees also have the opportunity to meet students from PMMI education partner schools in the Workforce Development Pavilion. Endorsed by top industry associations, the Association Partner Pavilion brings together a valuable mix of professionals, enriching the connections and encouraging industry-wide collaboration. Participating associations include the Adhesive and Sealant Council, AIM North America, AIPIA, the Smart Packaging Association, CPA, The Association for Contract Packagers and Manufacturers, Flexible Packaging Association (FPA), F4SS, The Foundation for Supply Chain Solutions, Institute of Packaging Professionals (IoPP), OMAC – The Organization for Machine Automation and Control and the Reusable Packaging Association (RPA). In addition to all the show floor features, there will be ample networking opportunities. All attendees and exhibitors will gather and network during the Taste of Philly PACK EXPO East Opening Reception (Monday, March 21; 3-5 p.m.). Following the opening reception, young professionals in packaging and processing will connect during PMMI’s Young Professionals Networking Reception (Monday, March 21; 5-7 p.m.) at SPIN Philadelphia and The Packaging & Processing Women’s Leadership Network (PPWLN) Reception (Tuesday, March 22; 3-5 p.m.), sponsored by ID Technology, Morrison Container Handling Solutions, Polypack, Septimatech, SMC Corporation and WLS, will bring women in the industry together in a relaxed meet-and-greet setting. Attendees can plan their visit before the show by utilizing the My Show Planner feature to identify and map out exhibitors to visit, search education sessions and more. The PACK EXPO East show app, sponsored by ProMach, can be downloaded from the Apple App or Google Play Store to help navigate the show floor and find exhibitors easily while at the show. Just a drive or train trip away for most of the east coast, no other event will offer such a wide range of state-of-the-art packaging and processing solutions as PACK EXPO East. For more information and to register, visit packexpoeast.com. To learn about the PACK Ready plan, visit packexpoeast.com/packready.
H&E OPENS NEW BRANCH IN PHILADELPHIA, PA
Effective March 14, 2022, H&E Equipment Services Inc. (H&E) announces the opening of its new Philadelphia rental branch, its first in the state of Pennsylvania. The branch is located at 2500 Wheatsheaf Lane, Philadelphia, PA 19137-1030, phone 445-207-4500. The 15,400-square-foot facility sits on 2.75-acres with a fully fenced yard area, offices, and a separate repair shop with six service bays. It is capable of handling a variety of construction and general industrial equipment for customers in southeast Pennsylvania, Delaware, and New Jersey. “H&E has established a strong customer base in the Baltimore and DC areas, so expansion to the Philly metropolitan area gives us the opportunity to more effectively serve new and existing customers located just farther north along the I-95 corridor. With growing multifamily construction and warehousing facilities in the works, we know we will have the fleet to meet the need for quality equipment for these and many other commercial construction projects,” says Branch Manager Chris Bourgeois, who managed the Baltimore branch prior to opening the Philly location. “Our entry into Pennsylvania expands our geographic footprint to 25 states with well over 100 branches. We have one of the youngest fleets in the industry, and we’re excited to meet new customers in this market and show them how we can provide timely rental solutions and the support to back them up.” The Philadelphia branch specializes in the rental of aerial lifts, telescopic forklifts, earthmoving machinery, compaction equipment, generators, compressors, and more and represents the following manufacturers: Allmand, Atlas Copco, Bomag, Case, Club Car, Cushman, Doosan, Gehl, Generac Mobile, Genie, Hilti, Husqvarna, JCB, JLG, John Deere, Kubota, LayMor, Ledwell, Lincoln Electric, Link-Belt Excavators, MEC, Miller, Multiquip, Polaris, Skyjack, SkyTrak, Sullair, Sullivan-Palatek, TAG, Taylor, Towmaster Trailers, Wacker Neuson, Yanmar, and others. Founded in 1961, H&E Equipment Services is one of the largest equipment rental companies in the nation, providing the higher standard in equipment rentals, sales, parts, and service. Branches are located throughout the Pacific Northwest, West Coast, Intermountain, Southwest, Gulf Coast, Southeast, Midwest, and Mid-Atlantic regions. For more information about H&E Equipment Services, visit www.he-equipment.com.
Port starts construction on Microgrid Project
Energy source will power security headquarters during outages The Port of Long Beach is pursuing a zero-emissions future with a microgrid demonstration project that will generate a reliable supply of electricity for the Port’s main security facility – the Joint Command and Control Center. Construction started this week on the project, which is aimed at providing energy resilience for the security center while enhancing air quality by delivering clean power for daily operations. The project also reduces the Port’s reliance on diesel generators to produce electricity during outages. “It is vital that we improve energy resilience as we move toward zero-emission equipment that will allow us to enhance air quality while moving a record number of cargo containers,” said Port of Long Beach Executive Director Mario Cordero. “Our move toward large-scale energy resilience in the future will benefit the surrounding communities by taking power demand off the utility grid, especially during extreme heat events when rolling blackouts occur.” “Generating power with a new microgrid will enhance reliability for the Port’s critical security operations during an outage on the utility grid,” said Steven Neal, President of the Long Beach Board of Harbor Commissioners. “This project also gives us a glimpse into the future and moves us closer toward using greener energy sources.” Equipped with a 300-kilowatt photovoltaic solar panel array, the microgrid will convert sunlight into electricity for the Port’s security headquarters with a connection to provide resilience to Jacobsen Pilot Services, the private company that guides cargo vessels in the Port. The microgrid system’s capability to maintain operations will allow JCCC staff to work uninterrupted during a power outage. The project is anticipated to save the Port more than $60,000 annually on electricity costs, with a yearly output of approximately 520-megawatt hours. During widespread outages or emergencies, a truck-mounted battery system can remain at the JCCC or serve as a zero-emissions generator that can be deployed to refrigerated container yards, pump stations, and other critical areas. Deploying the microgrid during an outage will reduce the need to use diesel generators for emergency power. Additional features include an energy control center and a 250-kilowatt stationary battery energy storage system. Performance data during the first year of operation will be analyzed and compiled into a report outlining lessons learned project replication capabilities, and the ability to commercialize microgrid systems. Lessons learned from this demonstration will be integrated into the Port’s design criteria for future marine terminal projects. Construction of the $12.2 million microgrid is partially funded by a $5 million grant from the California Energy Commission. The project is scheduled for commissioning in November 2022.
EnerSys® Suite of Power Solutions take warehouse operations to the NexSys® Level
EnerSys®, a global provider in stored energy solutions for industrial applications, will feature its family of virtually maintenance-free NexSys® battery solutions at MODEX® 2022 in booth B7811. Sustainable NexSys® iON Lithium-ion (Li-ion) batteries and NexSys® PURE Thin Plate Pure Lead (TPPL) batteries are engineered to maximize productivity and minimize operational costs, while simultaneously reducing carbon dioxide (CO2) emissions and water consumption. EnerSys® will also display its proprietary EnSite™ modeling software and range of power management tools, designed to right-size lift truck battery and charger fleets, reveal operational data for performance improvement and deliver an overall lower Total Cost of Ownership (TCO). MODEX 2022 will take place from March 28 to 31 at Atlanta’s Georgia World Congress Center in Atlanta, GA. Ideal for heavy-duty applications, NexSys® iON batteries are manufactured with high-performance cells to deliver high energy capacity in a smaller footprint. With modular construction, they can be customized to precise power and fleet demands to lower initial investment and can maintain a high State of Charge (SOC) as a result of faster recharge rate capabilities. The battery’s integrated Battery Management System (BMS) supports greater safety, reliability, and battery life, and is designed to meet Automotive / Rigorous Functional Safety Standard ISO 26262, making EnerSys® the first battery manufacturer to bring this compliance standard to the material handling industry. NexSys® PURE batteries are optimized for fast- and opportunity-charging and are the ideal solution for light- to medium-duty applications. They provide reliable power without the restrictive upkeep requirements of watering, equalizing, and battery changing associated with conventional flooded lead-acid batteries. They provide a lower-cost alternative to Li-ion technology and can be used in conjunction with NexSys® iON batteries as a hybrid solution for the lowest TCO. Eco-friendly NexSys® iON and NexSys® PURE batteries can eliminate the use of up to 13 gallons of distilled water every week, in turn, cutting the energy consumption required for water distillation and distribution. Additionally, both battery chemistries are more energy-efficient per charge compared to flooded lead-acid batteries. The NexSys® iON battery is approximately 28 percent more efficient and the NexSys® PURE battery is roughly 24 percent. EnerSys® proprietary EnSite™ modeling software enables confident, data-driven decisions regarding what battery chemistry – or combination of chemistries – is best suited for individual unique operations. The software uses specific detailed information to generate customized data and actionable intelligence to right-size a battery and charger fleet. By assessing multiple factors, including the number, size, and type of vehicles in operation as well as scheduling and charging requirements, EnSite™ modeling software can help guide proper battery and charger specification, resulting in enhanced fleet productivity. “We are committed to working with our customers to ensure they are getting the most from their battery and charger fleet and that begins with determining the best power solution,” said Harold Vanasse, Senior Director of Marketing, Motive Power Global at EnerSys®. “Our EnSite™ modeling software streamlines the power selection process based on specific data and also identifies operational challenges that can be improved by implementing the right power solution for a specific fleet. Our goal is to give our customers the right solution at the lowest TCO.” EnerSys® power management tools translate data to actionable intelligence to boost productivity, cut costs and improve overall operations. The Wi-iQ® battery monitoring device captures key operational data, issues visual and audible alerts on important operational parameters, and features a slim design for easy installation directly on the battery harness. The device wirelessly communicates metrics via Bluetooth to the Truck iQ™ smart battery dashboard, giving drivers a live view of their lift truck battery health to avoid costly unplanned downtime associated with premature battery failure from improper maintenance and charging practices. Lastly, the E Connect™ mobile app, available free for Android and iOS operating systems, allows users to see a real-time view of their battery and charger operating data in the palm of their hand for enhanced fleet management. “At EnerSys, we are dedicated to exceeding customer expectations by delivering a safer, trouble-free, and reliable power experience for optimal productivity. Equally important is to bring solutions that drive sustainable business practices to help build a better energy future,” continued Vanasse. “With sustainability, safety, productivity and convenience at the core of our company’s product engineering, our solutions are designed to provide lift truck fleet managers with a complete systems approach, regardless of vehicle type or scope of operations.”
Analyze MyDrives available as standard in the MindSphere Store and SINAMICS Connect 300 with new intelligent features
Siemens is presenting its latest solutions for smart and networked drive technology. By networking entire drive systems, machine and plant builders, as well as end-users, can simulate machines and plants more accurately using digital twins, perform commissioning, reduce downtimes and therefore increase manufacturing productivity. Analyze MyDrives With the new version of the Analyze MyDrives MindSphere app, Siemens is offering users new powerful diagram libraries for faster visualization. The new “Pan and Scan” function enables users to specify a precise time frame for monitoring. The new version also features an improved e-mail notification service, which is based upon a simple IFTTT control mechanism. In addition, users can freely configure trend analytics — for example, for time series and scatter diagrams to support even more powerful bi-variate graphical correlation analysis. A new dashboard provides key status information for all relevant drive components at a glance. If necessary, users have an overview of the integrated variables per drive train component, including the last transmitted value, time of the last update, unit of measurement, and link to the diagram used. Diagrams can be exported with a single click and statistical aggregate functions are integrated into all diagram types. New functions for SINAMICS Connect 300 With SINAMICS Connect 300, Siemens is introducing a simple plug-and-play solution that integrates SINAMICS low-voltage drives into IT infrastructure, and it supports cloud-based digitalization. One new feature is expert mode, where, upon request, users can individually differentiate the parameters of the SINAMICS drive and store them in MindSphere, the open, cloud-based IoT operating system. The new SINAMICS Connect 300 device includes comprehensive commissioning and service management with an integrated web server, which simplifies configuration even with very specific requirements. The webserver enables comprehensive management of the device, e.g., CA certificates, license management, and firmware updates. On the webserver’s homepage, users can also view MindSphere connection status and immediately check cloud connectivity. To ensure that data is not lost in the event of network failures, a data buffer of up to 500 MB is provided. For secure data transfer, the transfer protocol has been changed from HTTP to HTTPS and the security guidelines have been updated to prevent unauthorized manipulation of the device. SINAMICS Connect 300 adds to the existing standard MindConnect portfolio and gives users the opportunity to connect SINAMICS drives that do not communicate via Profinet directly to MindSphere. In addition, SINAMICS Connect 300 enables the connection of SINAMICS drives in existing plants without the need for expensive and time-consuming hardware or software modifications. SINAMICS Connect 300 does not use a proprietary data model, which means that uploaded drive data can be provided to all MindSphere apps without issue.
Yellow’s Peggy Arnold named finalist for Women in Trucking’s “Driver of the Year”
Peggy Arnold, a company driver for Yellow Corporation for nearly 30 years, is one of three finalists for the 2022 Driver of the Year award, the Women In Trucking Association (WIT) announced this week. The third annual award recognizes outstanding female professional drivers who are industry leaders in safety standards and service, while also enhancing the trucking profession’s public image. The award winner will be announced on March 25 during WIT’s “Salute to Women Behind the Wheel” event at the Mid-America Trucking Show (MATS) in Louisville, Ky. Arnold will attend the event. “It’s always exciting to receive recognition from Women in Trucking, and this is a first-class accomplishment for Peggy,” said Darren Hawkins, CEO of Yellow. “We are so proud of her and grateful for the way she represents our company every day.” Based in Nashville, Tenn., Arnold has earned Yellow’s Million Mile driver award, having logged nearly 1.9 million accident-free miles as of December 2021. She has been named among WIT’s 2022 Top Women to Watch and has also been named as an America’s Road Team Captain finalist for 2022 by the American Trucking Associations. At Yellow, Arnold serves on the company’s safety team and on the Women’s Inclusion Network Employee Resource Group. Last year, she received Yellow’s Road to Excellence Award and is a certified safety trainer. “Our safety team spends countless hours helping our fellow drivers prevent on-the-job injuries, with a goal to be accident-free,” Arnold said. “I am a part of our new driver’s training program and take my job straight to the heart. Every day I do my best to train and teach to the best of my ability… I desperately want them to remember a positive experience and know that the team spirit is alive and well, so that they, too, can someday pay it forward.” Tamara Jalving, vice president for safety at Yellow, said Arnold trains new and existing drivers on collision avoidance, injury prevention techniques, terminal safety practices, and more. “She brings her passion every day to everyone she meets. I personally could not be prouder to have her represent our industry and women in trucking,” Jalving said. This is the third time that WIT will name a Driver of the Year and the first time that a Yellow driver has been a finalist. The judging panel for the 2022 award includes Tricia Tullis, general transportation manager for Walmart Transportation, Jeana Hysell, senior safety consultant for J. J. Keller & Associates, Inc., and Ellen Voie, WIT president and CEO. “Each year, we become more amazed at both the quality and the quantity of drivers nominated for this prestigious award,” Voie said.
Manufacturing Technology Orders Have Strongest January on Record
Manufacturing technology orders totaled $436.6 million in January 2022, according to the latest U.S. Manufacturing Technology Orders Report published by AMT – The Association For Manufacturing Technology. Manufacturing technology orders totaled $436.6 million in January 2022, according to the latest U.S. Manufacturing Technology Orders Report published by AMT – The Association For Manufacturing Technology. January 2022 orders decreased nearly 27% from December 2021 but increased 33% from January 2021. January orders were also the strongest on record since USMTO began tracking orders. “USMTO typically shows a drop in orders from December to January, and, after December 2021 proved to be the best month on record, we expected to see a substantial decrease,” said Douglas K. Woods, president of AMT. “Recording the best January on record is a welcome sign that the strength of the manufacturing technology market will continue into 2022. Recent demand for production capacity has shifted from sectors producing final consumer goods to ones closer to the raw material process.” Strong consumer demand through January 2022 drove continued investments in manufacturing technology in all stages of the supply chain. In 2021, orders for manufacturing technology were increasing uniformly across all sectors; however, the largest growth was in those closest to the final product. “Consumer demand necessitated elevated capital investment, but we are now seeing a shift to industrial demand,” said Woods. “This shift in industrial demand indicates that entire manufacturing supply chains are being brought back to the United States. Long term, the broad industrial base created by concentrated supply chains is a huge positive for the manufacturing technology industry and the economy as a whole.” The market for manufacturing technology has proved resilient over the past several months despite several challenges facing manufacturers. “We have been highlighting issues that could take the wind out of the sails for the past several months, but the industry has overcome them in one way or another,” said Woods. “Recent geopolitical events and sustained inflation are two more challenges, and time will tell if the industry can find a silver lining behind them.” AUTHOR Kristin Bartschi Director, Marketing & Communications
February 2022 Logistics Manager’s Index Report®
Growth is INCREASING AT A DECREASING RATE for: Inventory Levels, Inventory Costs, Warehousing Utilization Warehousing Prices, Transportation Utilization, and Transportation Prices. Warehousing Capacity and Transportation Capacity are CONTRACTING. February’s overall LMI reading of 75.2 is the second-highest in the history of the index, up (+3.3) from January’s reading of 71.9. This is now 13 consecutive months over 70.0, which we would we would classify as significant expansion, with no obvious signs of a slowdown on the horizon. Like January, this month’s growth is driven by rapid growth in Inventory Levels, which are up 9.1 points to 80.2 – crossing the 80.0 threshold for the first time and shattering the previous record of 72.6. This is a complete 180 from the Fall of 2021, when firms struggled to build up inventories. Now it seems that a combination of over-ordering to avoid shortages, late-arriving goods due to supply chain congestion, and a softening of consumer spending has created a logjam, Inventory Levels a full 21.4 points higher than they were in November. Unsurprisingly, this has spilled over to Inventory Costs as well, which have also reached a new peak (+2.3) of 90.3. This inventory issue seems more pronounced for downstream retailers, who reported significantly higher levels of both Warehousing and Transportation Utilization than their upstream counterparts. There is a possibility that this surge in inventories will result in some price markdowns for durable goods. However, it seems unlikely that this will lead to a meaningful break in the inflation we have observed across supply chains, as Warehousing and Transportation Prices remain high due to the continued mismatch in demand and available capacity. Researchers at Arizona State University, Colorado State University, Rochester Institute of Technology, Rutgers University, and the University of Nevada, Reno, and in conjunction with the Council of Supply Chain Management Professionals (CSCMP) issued this report today. Results Overview The LMI score is a combination of eight unique components that make up the logistics industry, including: inventory levels and costs, warehousing capacity, utilization, and prices, and transportation capacity, utilization, and prices. The LMI is calculated using a diffusion index, in which any reading above 50 percent indicates that logistics is expanding; a reading below 50 percent is indicative of a shrinking logistics industry. The latest results of the LMI summarize the responses of supply chain professionals collected in February 2022. Overall, the LMI is up (+3.3) from January’s reading of 71.9. The growth in this month’s index is fueled by metrics from across the index. Unseasonably high rates of inventory accumulation stand out among these metrics, but capacity remains constrained, and prices continue to grow quickly. Looking forward, respondents do not predict much relied over the next 12 months. Given the current shortages in capacity, it is difficult to disagree with them. The obvious place to start this month is with the Russian invasion of Ukraine. Beyond the truly tragic loss in human life, a number of costs are extending out of this conflict – many of which will have a direct effect on global supply chains. The most apparent change has been the shock to fuel prices. The price of crude oil is up to $100 a barrel – the highest level since 2014. As sanctions rack up on Russia, prices may continue to increase, potentially driving transportation and inventory costs higher[1]. Average diesel prices in the U.S. $4.006 on February 28th. This is up 44 cents per gallon since the start of 2022 and up $1.07 from this time last year[2] [3]. Russia’s invasion has also led to no-fly zones over Moldova, Eastern Russia, and Ukraine, cutting off the most direct route between Europe and Asian. Additionally, many countries, such as the UK have banned Russian carriers from landing there[4]. FedEx and UPS have also suspended shipments to Russia, with packages in route to be returned to sender[5]. The longer routes cargo planes will have to take, along with increased fuel costs due to the war, create a “double whammy” for carriers. Finally, we are likely to observe various indirect costs here as well, as sanctions cut off access to leading producers of commodities like nickel, palladium, natural gas, wheat, grain, and sunflower oil. The ripple effects from this will be felt in products from groceries to Volkswagens[6]. On the other side of the globe, the number of ships waiting off the coast of LA/Long Beach was at 66 during the last week of February – the lowest level since September. Additionally, dwell time for containers at the Port of LA are down 23% from their peaks in early December. However, the number of ships queuing off of alternate US ports like Charleston or New York/New Jersey has increased steadily[7]. Over 30 ships lingered off the Port of Charleston in late February – up from 19 in January. The Port Authority expects the backlog to clear by April[8]. In addition to the ongoing port delays, protests at the U.S./Canada border have slowed truck traffic as well. These actions caused prices to ship goods from Canada to the US to jump up 44% from January to February[9]. The push to avoid bottle necks has also led some firms to move what would usually be intermodal freight by road. US intermodal transports are down by 12% year-over-year through the first six weeks of 2022. They have lost approximately 1% of their market share to long-distance trucking since the start of the pandemic. Increasing the demand for truckloads of over 500 miles[10]. The impacts of this consistent congestion, fueled by the 10.6 million TEUs that were processed at the Port of LA in 2021 – up 16% from 2020[11], a paltry 42.2% of container ships arrived on time in 2021 – down 35.8% from 2019. This has not improved much, in late February the average container was still taking 109 days to get from China to its final point of destination in the U.S., something that should take 40-60 days pre-pandemic. This has led to the forecasting headaches and a high volume of
Sunlight Group adds further international experience to its Board of Directors
Gordon Riske appointed Chairman of Sunlight Group’s new Board of Directors, as independent Non-Executive Director (iNED). Michel Govaert joins the board as iNED and head of the Audit Committee. Dr. Peter Lamp to also join the BoD in May 2022 as iNED and head of the newly established Technology and Innovation Committee. Changes to the company’s corporate governance reflect its ambition to pursue strategic growth opportunities and become a global leader in the energy storage market. Global technology company Sunlight Group Energy Storage Systems (Sunlight Group) appoints its new Board of Directors and names Gordon Riske as Chairman and independent Non-Executive Director (iNED). Also joining the board as iNEDs are Michel Govaert, who will also head the company’s Audit Committee, and Dr. Peter Lamp, who will head the newly established Technology and Innovation Committee. Gordon Riske led KION Group AG for 14 years as CEO and is the incumbent CEO of GRBR Services. He brings decades of professional experience in management and business administration, as well as a wealth of expertise in automation, digitalization, and high-performance energy systems to the organization. His in-depth knowledge of OEMs will assist Sunlight Group to further broaden its activities in its respective sector. As Chairman of Sunlight Group’s new BoD, he stated: “Sunlight Group is a uniquely innovative company with a clear long-term strategy to provide clean energy storage systems to its customers around the world. I am looking forward to working with the management team and the entire Board of Directors on this exciting journey.” Michel Govaert, current Non-Executive Director and former Group CFO at AOC & ChemicaInvest, started his career at Philips Electronics and has served as partner at Alvarez & Marsal. He is a seasoned executive and expert in finance, development of action-oriented strategies, operational and financial result improvement, and M&As. His experience will be invaluable in Sunlight Group’s ongoing corporate transformation to become a global technology company, as well as the proceedings of the Audit Committee that he will be heading. Commenting on his appointment, he said: “I am looking forward to working together with the leadership team and board on the realization of Sunlight’s strategic ambitions, encompassing significant organic and inorganic growth. Combining this growth agenda with a model of operational excellence and translating this into a path of sustainable results and long-term value creation”. As of May 2022, Dr. Peter Lamp, Head of the BMW Group Battery Cell Technology and the associated worldwide R&D network, will also be joining Sunlight’s new Board of Directors. Dr. Lamp has over 30 years of experience in cutting-edge R&D work within the energy sector, which will inspire and lead Sunlight Group’s new Technology and Innovation Committee that he will be heading. Regarding his new role, he commented: “I am honored to be appointed as iNED to the Sunlight Group’s Board of Directors and am looking forward to contributing to the future growth of the company”. The new Chairman and members will collaborate with the existing members of Sunlight Group’s BoD, Lampros Bisalas, CEO and Executive Board Director; Rouben Bourlas, Non-Executive Director; and George Tsourapas, independent Non-Executive Director with over 30 years of professional experience at Procter & Gamble, where he served as President of Global Home Care and Professional Products and member of the company’s Global Executive Leadership Council. The new BoD will serve a five-year term until 2027. Lampros Bisalas, Sunlight Group’s CEO, noted on the composition of the new BoD: “Gordon, Michel and Peter joining our Board of Directors is a great milestone for Sunlight Group. We’re thrilled to welcome them aboard and look forward to learning from their insights and extensive experience. They all have a strong track record of driving growth and operational excellence which they’ll implement in line with Sunlight’s strategic objectives. I would also like to thank our existing board members, Robby and George, for helping Sunlight reach this excellent position and for their ongoing support. The new board signals our ambition to expand our successful course and become a true global leader within the energy storage sector.” Changes to Sunlight Group’s corporate governance reflect the organization’s global ambition to pursue strategic growth opportunities, following the company’s rapid development in recent years and plans for further growth. In 2021, the company announced the initial rollout of its diverse €560m five-year investment plan to expand the capacity of both lead-acid and lithium-ion energy storage products. Investments include upgrades to the company’s facilities in the USA, Italy, and Greece. They will allow Sunlight’s main manufacturing unit in Xanthi to become the largest in the world for industrial, motive, lead-acid batteries, while also demonstrating the company’s commitment to lithium-ion technologies. To find out more about Sunlight Group Energy Storage Systems, please visit: www.systems-sunlight.com
LogistiQ, a “100-Year-Old Startup,” launches at MODEX 2022
Subsidiary of LEWCO offers complete solutions for customers LogistiQ, the first fully vertically integrated business in the e-commerce material handling industry, will make its debut at MODEX 2022, March 28-31, in Atlanta. Though technically a new company, LogistiQ has deep roots in the industry. It’s a subsidiary of LEWCO, Inc., a leader in conveyors and industrial ovens which was founded in 1917. A “100-year-old startup,” LogistiQ was created to meet the explosive demand created by online shopping. “The e-commerce industry is in dire need of innovative technology and services,” said CEO Gerald Guerra. “This new company will allow us to focus exclusively on e-commerce material handling and offer a fully integrated package of services, from consulting and design to manufacturing and installation.” As part of its expansion, LogistiQ has converted a former World War II depot in Port Clinton, Ohio, into a 750,000-square-foot, state-of-the-art manufacturing facility. The Erie Army Ordinance Depot, built by the Army in 1942 to service tanks and other military equipment, is now the manufacturing heart of LogistiQ, which has invested $12 million in new production equipment. The company will continue to operate its two other manufacturing facilities in Sandusky. In addition to adding manufacturing capacity, LogistiQ has expanded its engineering services to offer precision manufacturing and customized design solutions for clients. It also has begun manufacturing pulleys and control panels, which previously had been supplied by vendors. This benefits clients by streamlining manufacturing and eliminating supply chain delays. LogistiQ, a third-generation, family-owned business, is proud to support American manufacturing by recommitting to its roots in north-central Ohio and increasing its workforce of 420 to 550. “Our success is owed to our employees’ hard work and innovation,” Guerra said. “They are the reason we lead the industry and have been able to launch this exciting new company.” By providing comprehensive, vertically integrated solutions for e-commerce material handling, LogistiQ will help the industry continue to grow. “E-commerce has transformed the way the world shops and how business is conducted,” Guerra said. “LogistiQ is committed to providing the expertise, service and equipment that powers this transformation to better serve businesses and consumers.” Stop by the LogistiQ booth (#B6713) at MODEX 2022 to learn more.
EP 262: A. Duie Pyle Navigates NYC
In this episode, I was joined by John Luciani of A. Duie Pyle. Pyle is a transportation and logistics company providing LTL, FTL, and warehousing services based in the Northeast of the United States. John is the COO of LTL services and we discussed how the pandemic has had an impact on the trucking industry we also discuss how Pyle navigates difficult areas for trucking like New York City. Key Takeaways Pyle has been around for close to 100 years now and remains a family-operated business. This is very admirable to me as they are very focused on “making decisions for a lifetime” as John says. Definitely, a great thing to see these days and it shows as they have been resilient through the pandemic. John explains how they had seen a 40% drop in business right when everything happened but were able to navigate their way through to a point where they are now growing again from pre-pandemic numbers. While they saw challenges dealing with different restrictions throughout the pandemic they have been dealing with challenges for a long time. Some of the biggest challenges that Pyle’s faces are those that a carrier operating in a congested city like New York would face. With many restrictions for trucks in New York, Pyle finds different ways to still accommodate their customers and ensure they deliver goods. John discusses the challenges that they face like having only two entry points into the city and parking issues. Many places in the city are outdated to accommodate modern trucks so oftentimes double parking or idling trucks can occur. The issue is that these carry major fines. Pyle was hit with $300k in fines in just the last year from these different restrictions. John believes that working with the city and shifting to more nighttime deliveries will help them to avoid some of these restrictions and get the product to customers in a better way. Another challenge for trucking companies is the green initiatives that the city has put in place. For older trucks, this is hard to meet due to their emissions but Pyle has been testing both hybrid and electric trucks to help move their fleet into the future. However, they also face challenges in this area because of the amount of power that is needed to charge the number of trucks that are required. Another issue that they are ensuring they tackle is to make sure that the power they are utilizing for electric trucks is coming from a sustainable source and that the energy is “green” all the way through the process. Listen to the episode below and leave your thoughts on the challenges they are facing in the comments. The New Warehouse Podcast EP 262: A. Duie Pyle Navigates NYC
S.A.F.E. delivers custom Boeing CH-47 fall protection platforms to the Army in Ft. Hood TX
S.A.F.E. Structure Designs has announced the delivery of custom fall protection maintenance platforms to the Army in Ft Hood, Texas. The SAFETY FIRST ergonomic platforms allow technicians SAFE access to all areas of their Boeing CH-47F aircraft fleet. The set of platforms is equipped with the latest features including a seamless fit to the aircraft with zero gaps, enhanced safety handrails, and precise working deck heights to increase comfort and efficiency. These versatile platforms are lightweight and easy to move around by two technicians. Without impedances to critical areas on the aircraft, these platforms allow for maintenance access to all required areas when performing depot-level overhauls or routine maintenance on the aircraft. The CH-47 fall protection stands provide an ergonomic work environment that is SAFE. SAFE will have info on these platforms at HAI Heli-Expo 2022 in Dallas, Texas. “We are excited to supply our custom fall protection maintenance platforms to the Army in support of their CH-47 program,” said Johnny Buscema, S.A.F.E. CEO. We have spent many years on research, development, and prototyping in order to finalize what we believe to be the most ergonomic set of CH-47 stands on the market. We have had the support of Columbia Helicopters, Boeing, Army, Airforce, Special Ops, and Navy technicians around the United States providing us with critical feedback on this design.
Canaveral Port Authority CEO John Murray elected Chairman, National Cargo Bureau
Canaveral Port Authority CEO and Port Director Capt. John W. Murray was elected Chairman of the Board of the National Cargo Bureau, Inc. (NCB) during the organization’s 71st Annual Meeting of Directors held this week. Capt. Murray will serve two, one-year terms as NCB’s Board Chairman replacing Robert C. Gallagher, whose current term as Director expires this month. Other officers elected to the Board include Sean M. Dalton, as Deputy Chairman of the Board, and Philip H. Greene, Jr., as Treasurer. Capt. Murray has been a member of the National Cargo Bureau since 1997. He most recently served as Deputy Chairman of the Board, as well as Chairman of the NCB’s Executive Committee. The National Cargo Bureau is a non-profit organization founded in May 1952. The Bureau was created by a group of marine underwriters and the U.S. Coast Guard to aid the Coast Guard in discharging its responsibilities under the International Convention for Safety of Life at Sea. The NCB acts with and enforces the regulations of the Coast Guard and provides a variety of services including surveying and certifying the secure loading and stowage of cargo and performing vessel safety inspections and surveys to ensure compliance with U.S. Coast Guard regulations and/or International Maritime Dangerous Goods Code regulations. By assignment and under the authority of the U.S. Coast Guard, compliance certificates issued by National Cargo Bureau, Inc. may be accepted as prima facie evidence of compliance with the provisions of the Dangerous Cargo Act and the Rules and Regulations for Bulk Grain Cargo. The National Cargo Bureau, Inc. operates on a nationwide basis and is a continuation and amplification on a broader base of inspection services formerly performed by the Board of Underwriters of New York and the Board of Marine Underwriters of San Francisco. Headquartered in New York City, the NCB has offices throughout the United States. In June 2018 National Cargo Bureau acquired Exis Technologies, the leading supplier of IT compliance systems for the management of dangerous goods in sea transport. With over 35 years of experience supporting major shipping lines, ferry operators, port and terminals, logistics operators, freight forwarders, government, and regulatory organizations worldwide, the Exis acquisition expanded the NCB’s mission internationally.
Fit into tight spaces with Dorner’s new AquaGard LP (Low Profile) Sanitary Conveyor
Dorner’s new AquaGard LP conveyor is designed to fit in tight spaces, making it the ideal sanitary conveyor for dry or wipe down applications within the packaging, pharmaceutical, confectionery, bakery, and other packaged food industries. The AquaGard LP (low profile) is the latest reiteration in the AquaGard sanitary conveyor platform. This updated version features a low-profile stainless steel frame with compact 1.25” diameter end-roller pulleys, enabling the conveyor to fit in tight spaces in and around other machinery, as well as safely operate in close proximity to employees. The pulleys also aid in the efficient transfer of small- to medium-sized products on and off the conveyor. The AquaGard LP’s standard tip-up tail design provides operators complete, easy access to the frame and under the belt for cleaning. Dorner’s reliable V-guided belting ensures precise belt and product tracking along with the enclosed tensioning system keeps the belt to the proper tension and provides smooth snag-free cleaning. Engineered to meet high sanitary standards, the AquaGard LP has earned the coveted Baking Industry Sanitary Standards Committee (BISSC) certification, which is recognized as the definitive sanitation and safety standards for equipment used in the baking industry. Features and benefits of the new AquaGard LP conveyor include: Widths between 70 mm to 457 mm (2.75 inches to 18 inches) Lengths between 700 mm and 5,500 mm (27.5 inches to 18 feet) Load capacity up to 22.7 kg (50 lbs.) Available in straight configurations; FDA approved belt types: cleated, flat, high friction, and others Toolless, flexible guiding options 10-day lead time
California Ports keep ‘Container Dwell Fee’ on hold
Long Beach, Los Angeles to reassess activation on March 18 The Port of Long Beach and the Port of Los Angeles will delay consideration of the “Container Dwell Fee” for another week, this time until March 18. The two San Pedro Bay ports have seen a combined decline of 64% in aging cargo on the docks since the program was announced on Oct. 25. The executive directors of both ports will reassess fee implementation after monitoring data over the next week. Fee implementation has been postponed by both ports since the start of the program. Under the temporary policy, ocean carriers can be charged for each import container dwelling nine days or more at the terminal. Currently, no date has been set to start the count with respect to container dwell time. The ports plan to charge ocean carriers $100 per container, increasing in $100 increments per container per day until the container leaves the terminal. Any fees collected from dwelling cargo will be reinvested for programs designed to enhance efficiency, accelerate cargo velocity and address congestion impacts. The policy was developed in coordination with the Biden-Harris Supply Chain Disruptions Task Force, U.S. Department of Transportation, and multiple supply chain stakeholders.
The new Combi-MR4 with Dynamic 360° ™ Steering
Since Combilift launched its first C8000 model in 1998, multidirectional capability has been one of the major hallmarks of the company’s wide range of handling solutions. Twenty-Four years and thousands of R&D hours later, its latest product takes multidirectional capability to the next level. The Combi-MR4 is a 4-wheel electric-powered multidirectional reach-truck, which incorporates Combilift’s new Dynamic 360° ™ steering, which provides rotation on each wheel, enabling seamless directional change of the truck while on the move. The system allows this extremely agile forklift to work in forward, sideward and crab steer mode, guaranteeing swift operation and excellent maneuverability. Hence the full name of the new model: the Combi-MR4 Dynamic 360. The impetus for the development of this latest addition to Combilift’s portfolio was to develop a multi-directional truck, with a very low platform to maximize storage density. The Combi-MR4 is available in two unique models, with capacity ranges up to 10,000lbs, and can operate in aisles as narrow as 8ft. To maximize all vertical storage space in racking systems, the wheel configuration of two drive wheels at the rear and two sets of smaller dual front wheels provides a platform height as low as 15”. In keeping with Combilift’s common overall design ethos, the highly versatile Combi-MR4 can handle long loads as well as palletized goods with ease. Driver comfort and safety are priorities, from an ergonomic point of view this is provided with high visibility stand-up or sit-down operator cabin, AC-electric power steering, multi-function joystick controlling hydraulic mast functions and travel direction all make for a smooth ride and straightforward operation. The articulated rear axle with two rear rubber drive wheels provides optimum traction for outdoor use, while still ensuring nimble and accurate truck placement. To achieve this level of maneuverability, Combilift utilized its newly developed-in-house Dynamic 360° ™ steering. This novel steering concept enables operators to manipulate the truck’s positioning and orientation without the need to stop and change driving mode. Intuitive and easy-to-operate, this is achieved by simply twisting the control joystick clockwise or counterclockwise to adjust the wheel positions simultaneously – providing crab steering and allowing direction change on the go. Combilift CEO Martin McVicar: “With Combilift’s continued commitment to innovation, aiding customers to handle their materials safely and efficiently is our priority”
Port of Long Beach achieves busiest February on record
Ongoing efforts to expedite the transfer of long-waiting cargo off the docks lifted the Port of Long Beach to its busiest February on record. Dockworkers and terminal operators moved 796,560 twenty-foot-equivalent units of container cargo in February, up 3.2% from the same month last year. Imports increased 4.4% to 390,335 TEUs, while exports declined 1.2% to 117,935 TEUs. Empty containers moved through the Port were up 3.5% to 288,290 TEUs. “We are moving record amounts of cargo and catching up with the ongoing surge of imports,” said Port of Long Beach Executive Director Mario Cordero. “Meanwhile, we are proceeding with measures we will need in the long term, such as the development of our Supply Chain Information Highway data solution, which provides greater cargo visibility, connectivity, and predictability.” “New records continue to be set by our hardworking workforce,” said Long Beach Harbor Commission President Steven Neal. “We are collaborating with our industry partners to keep the supply chain moving as efficiently as possible.” Although trade typically slows in February as east Asian factories close for up to two weeks to celebrate the Lunar New Year, the Port was busier than usual due to continued work to clear shipping terminals and reduce the number of vessels waiting to enter the Port. The effort was boosted by workers returning to the supply chain following a decline in COVID-19 cases. The Port has withheld the start of a “Container Dwell Fee” that would charge ocean carriers for containers that remain too long on the docks. Still, the San Pedro Bay ports – Long Beach and Los Angeles combined – have seen a 64% decline in aging cargo on the docks since the program was announced on Oct. 25. Economic activity is anticipated to rebound after inflation cut into consumer spending during the first quarter of 2022, but it remains unclear how the war in Ukraine will affect the economy and financial markets. Additionally, consumers are purchasing fewer goods and spending more on dining out, entertainment and other services due to the decline in COVID-19 cases. For complete cargo numbers, visit polb.com/statistics.
Sunbelt Rentals acquires Illinois Truck & Equipment and Southern California’s Toolshed Rentals
Sunbelt Rentals recently acquired Illinois Truck & Equipment, Morris, Ill., and Toolshed Rentals, Escondido, Calif. Illinois Truck & Equipment rents a broad range of equipment ranging from skid-steer loaders and reach forklifts up to larger excavators, wheel loaders, on- and off-road trucks, and larger earthmoving equipment. Main ITE product lines include Kobelco excavators, Hitachi wheel loaders, Bell articulated off-road dump trucks, JLG man lifts, Skytrak telehandlers, New Holland Construction, Morooka track carriers, Broce brooms, Allied Construction Products, and others. The acquisition of Toolshed Rentals enhances Sunbelt’s strength in the heavy earthmoving market in San Diego County. Toolshed is a general rental business that also had a division that rents larger dirt-moving equipment such as excavators and dozers. Toolshed was owned by members of the Hawthorne family, relatives of the founding family of Hawthorne Cat.
Targeting everything targets nothing
When looking for growth, most leaders don’t want to leave any stone unturned. Where can we find new customers? Maybe this segment or that segment? Why not both? The problem is, the broader the net, the more diluted the message. No matter how hard you try, you can’t be everything to everyone. If you try, you lose distinctiveness and differentiation – a key competitive advantage. For example, take a simple product, such as a vacuum cleaner. Almost everyone needs a vacuum cleaner, barring people who are homeless or nomads. Therefore, why not reinforce the virtues of our product, its superior engineering, its reliability, suction power, maneuverability, etc.? Why not let everyone know about these differences? Spread the word as far as it can reach? It seems logical, as there’s a perceived safety with targeting everyone. Why would we want to isolate or not speak to a specific group of vacuum users? They all might want to buy a vacuum, and we want them to think of us! However, this isn’t different, and it’s definitely not distinct. These two things are what makes a company stand out, and an offering connects with people on a deeper level. Anyone can take a bunch of money and throw it into the void trying to get market attention and sales. But it takes talent to identify a distinct space to compete in and a unique way to do it. Think of it this way – just like a job applicant, you want to stand out from the other people competing for the position, emphasizing those skillsets that are uniquely valuable for that company and industry to give yourself a leg up. Sending the same generic, laundry-list resume to any and all companies gets you little to no call-backs unless you’re sending in thousands of applications – which is really just playing the odds. Going back to our vacuum example, Bissell focuses their advertisements on pet owners – specifically dog owners. They show their products with dogs, they talk about their products’ performance with cleaning up pet hair, they donate to dog shelters. Their objective is to be the go-to vacuum for people who own pets. What if you don’t own a pet? Will Bissell not sell you a vacuum? Of course, they will. Do you feel their brand doesn’t speak to you if you’re not a pet owner? No. You may even be more apt to purchase a Bissell, as if it can tackle pet hair, it should be able to handle your pet-free home. Other vacuum companies can claim they “work great for pets” but Bissell is focused on this segment, and positioned to own it. Another example of positioning is Yeti. There are tons of cooler and thermos brands out there. Everyone says they keep your drinks and food cold. Some perform better than others. But Yeti decided to target professional outdoorsmen – people who were most comfortable outside on a frozen pond or hunting in the woods. This audience has different needs, standards, and demands for products than your average beachgoer. Yeti wanted to focus here – where they could target discerning buyers with high-end products. Their advertisements and messaging reflect this, showing the product in rough-and-tumble environments. By positioning their offerings to this target, they don’t isolate those who aren’t rugged outdoorsmen, but quite the opposite – average consumers perceive the products as superior, especially if professionals prefer them – and are willing to pay a premium to join that proverbial club. Targeting and differentiation are about identifying whom you can cater to, and how to position your offerings uniquely to that market to create a distinct competitive advantage, rather than attempting to be everything to everyone. If you don’t take that leap, you’ll compete with all the other companies which try to reach everyone as well – and at that point, the only way to stand out is money. And it’ll take a lot of it. About the Author: Andrea Belk Olson is a speaker, author, applied behavioral scientist, and customer-centricity expert. As the CEO of Pragmadik, she helps organizations of all sizes, from small businesses to Fortune 500, and has served as an outside consultant for EY and McKinsey. Andrea is the author of The Customer Mission: Why it’s time to cut the $*&% and get back to the business of understanding customers, No Disruptions: The future for mid-market manufacturing, and her upcoming book, What To Ask, coming in June 2022. She is a 4-time ADDY® award winner and host of the popular Customer Mission podcast. Her thoughts have been continually featured in news sources such as Chief Executive Magazine, Entrepreneur Magazine, The Financial Brand, SMPS Marketer, Rotman Magazine, and more. Andrea is a sought-after keynote speaker at conferences and corporate events throughout the world. She is a visiting lecturer and startup coach at the University of Iowa, a TEDx presenter, and TEDx speaker coach. She is also a mentor at the University of Iowa Venture School. More information is also available on www.pragmadik.com and www.andreabelkolson.com.