Versium, a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. The Developer Portal enables developers to dramatically increase marketing ROI by transforming the e-commerce, marketing automation and CRM platforms they deploy with Versium’s proven data technology solutions. Via the portal, developers can access Versium’s proprietary LifeData® warehouse, which includes more than one trillion data attributes, and its proprietary marketing empowerment technologies, which include automated data cleansing, enrichment and segmentation, and AI-powered predictive targeting. The new portal will help developers rapidly expand their business by enhancing and customizing the solutions they deploy and build recurring revenue through the results-based, subscription fees associated with Versium’s integrated data intelligence and AI-powered predictive marketing solutions.
Versium CEO Chris Matty stated, “Versium is on a mission to help marketers improve ROI by harnessing the power of big data and AI to become more data-driven. By putting the power of Versium data and technology directly into the hands of developers and system integrators we can dramatically broaden the market impact our solutions will provide to marketers.”
Developers will be able to use the portal and automated tools to rapidly:
- Clean data to fix data errors and formatting issues
- Validate identities to ensure contact data is associated with a real person
- Look up and add new business and consumer contact details
- Access rich business and consumer data insights
- Use AI models to score leads
- Add new leads or prospects into the CRM based on the same predictive models
James Ward, CEO of BrainSell, an early adopter of the Developer Portal, said, “Versium’s Developer Portal gives our developers access to the industry’s most powerful data technology platform, and with this, we can build winning solutions that improve ROI for our clients.” BrainSell deploys marketing automation and CRM systems for its clients which include over 400 organizations that utilize SugarCRM. Ward added, “We have found that the Versium API infrastructure is very configurable and can easily address a wide variety of industry use cases and application needs.”
