Idealworks has announced the establishment of Idealworks Inc., its U.S. legal entity headquartered in Greenville, South Carolina. The expansion marks a significant milestone in the company’s international growth and reflects increasing demand from North American manufacturers, particularly in the United States.
With more than 1,700 AMRs and AGVs already in operation worldwide, Idealworks enters the U.S. market as an established provider of scalable automation solutions. The new U.S. headquarters strengthens the company’s ability to serve customers locally while expanding its footprint across North America. The move accelerates Idealworks’ existing U.S. business and establishes a permanent local presence.
Responding to Growing North American Demand
Idealworks has been active in North America for several years, building a track record of successful deployments and customer relationships prior to establishing a dedicated U.S. entity. The creation of Idealworks Inc. formalizes this presence and enables closer collaboration with customers and partners on the ground.
Existing U.S. customers include Toyota North America in Georgetown, Kentucky, and BMW Manufacturing Co. in Spartanburg, South Carolina. These deployments demonstrate the company’s ability to deliver and scale automation solutions in highly complex automotive production environments. Beyond automotive, Idealworks supports customers across manufacturing and logistics sectors where coordinated robotic fleets are critical to operational efficiency.
One Partner for End-to-End Automation
Idealworks provides an integrated offering to industrial automation, combining hardware, software, and services into a single solution. As an end-to-end orchestrator of robotic logistics operations, the company enables customers to manage and scale heterogeneous fleets of mobile robots with Idealworks serving as the single accountable partner. This approach is built on a clear performance promise: delivering reliable, scalable automation outcomes in complex industrial environments.
At the center of this offering is the Idealworks Orchestration System (Idealworks OS) integrated with NVIDIA Omniverse libraries and the Mega Omniverse blueprint, designed to ensure interoperability across multi-vendor fleets. In a market where interoperability remains an unsolved problem for most operators, Idealworks’ commitment to open standards is a core differentiator. The company is also actively contributing to the development of VDA 5050, the open communication standard for AGVs and AMRs, supporting greater flexibility and vendor independence for customers.
Idealworks is part of the Munich-based Agile Robots Group, a global leader in physical AI, providing access to an established network of engineering expertise and service infrastructure across the United States. Locations are in Palo Alto, California, and Auburn Hills, Michigan; the latter was added with the acquisition of Krause Automation, a leader in manufacturing automation. The company is also actively engaged in key industry networks, including Material Handling Industry (MHI) and Mobile Automation Group (MAG), further strengthening its position within the North American automation ecosystem.
Through its technology collaboration with NVIDIA, Idealworks integrates NVIDIA libraries, frameworks, and blueprints to bring advanced artificial intelligence, robotics, and simulation capabilities into its platform. This collaboration supports the development of digital twins and simulation-driven deployment models, helping customers optimize automation strategies before implementation.
Markus Schmermund, Chief Commercial Officer at Idealworks, said: “North America is a key market for Idealworks, and establishing our U.S. entity brings us closer to our customers. We’ve proven the scalability of our solutions in some of the world’s most demanding production environments. With Idealworks Inc., we are strengthening our local presence and ensuring we can support customers with the speed, proximity, and accountability they expect.”
Greenville: A Strategic Location
Greenville, South Carolina, sits in the heart of the Southeast’s advanced manufacturing corridor. The region offers proximity to leading automotive OEMs, tier-one suppliers, and industrial operators. With BMW Manufacturing Co. already an Idealworks customer in neighboring Spartanburg, the region is familiar territory. Greenville gives Idealworks Inc. proximity to existing customers and a natural base for growing the pipeline across the Southeast and beyond.
To mark the launch of Idealworks Inc., the company will participate in two major industry events for supply chain, material handling, and automation: MODEX (April 13-16, Atlanta) and Automate (June 22-25, Chicago). At both events, Idealworks will showcase its orchestration platform, portfolio of AMRs and AGVs, and simulation capabilities.
