Caldwell has partnered with the RUD Group to consolidate sales and marketing of RUD material handling and lifting devices in North America.
Brian Sochocki will lead the sales of RUD products, as well as Caldwell and Renfroe products, focusing on expanding the presence of RUD’s rigging products. Sochocki brings experience from Bishop Lifting and over 12 years in lifting and rigging equipment manufacturing. His territory will cover everywhere east of the Mississippi River, excluding Wisconsin and Illinois, and including Canada.
Sochocki said: “I am extremely versed on the physics of angular tension, the value of hoist rings in a rigging triangle, and direct dynamics associated with the proper instillation and use of hoist rings. Initial learning, therefore, has been more on the value proposition associated with RUD directly — and how this product line distinguishes itself in the market.
“Any type of routine lifting that requires a rigging triangle, can utilize the properties and value of hoist rings. Dies, for example, do not have natural pick points, and are typically large with sharp edges; the use of hoist rings radically increases not only the control and movement of the load, but the integrity and security of it during the lift.”
Caldwell is expanding its direct sales team, with recent hires including Teddy Berman, Jay Schroeder, and Steve Mueller, to support the growth of the RUD product line.
