The Women In Trucking Association (WIT) recently named Alyssa Kirkman senior director of membership. In this newly created position, Kirkman is responsible for all aspects of membership, engagement, retention, and strategic recruitment initiatives for the association. In this critical role, Kirkman will also help to advance WIT’s mission to encourage the employment of women in the transportation industry, eliminate barriers they face, and promote their accomplishments.

Kirkman has over 15 years of experience in membership, marketing, and education leadership with industry associations. Previously, she was a communications and marketing manager and a member of IFMA, the world’s largest international association for facility management professionals. She supported 24,000 members in more than 100 countries. Kirkman was also in membership and marketing leadership roles with CORFAC International, the National Glass Association, and the American Cleft Palate-Craniofacial Association.

“We are thrilled to have a professional of Alyssa’s caliber leading WIT’s membership growth and retention initiatives,” said Jennifer Hedrick, CAE, president and chief executive officer of WIT. “As the first association to focus on gender diversity in the commercial freight transportation industry, the Women In Trucking Association is looking to enhance the strategies of WIT’s membership programs that will broaden our impact on the industry through more female talent.” Hedrick notes that WIT is today one of the larger trade associations in transportation with more than 8,000 members in 10 countries.

“WIT has done an incredible job of growing organically over the last 17 years, and I look forward to leading membership initiatives to continue the membership trajectory of the association,” said Kirkman. “I’m excited to support the industry as a whole and to expand our reach so that more women are supported in their careers.”