The Women In Trucking Association (WIT) has announced that Bridgestone Americas (Bridgestone) has renewed its Gold Level Partnership strengthening its mission to encourage the employment of women in the industry, promote their accomplishments, and minimize obstacles faced by women working in trucking.

In 2022 and 2023, the company was a Platinum Sponsor of WIT’s Accelerate! Conference & Expo held in Dallas, TX. LaTres Jarrett, Executive Director of Customer Loyalty and Retention Marketing for Bridgestone Americas, serves on the WIT board of directors. Samantha McCracken, Strategic Account Leader for Bridgestone Americas, is additionally a member of the WIT Content Committee.

“Bridgestone is committed to making positive and lasting impacts in our communities and industries to help build a better future,” said Jarrett. “What really matters is fostering an inclusive environment where women’s achievements are recognized and their potential is fully realized. Continuing our partnership with Women In Trucking reaffirms our commitment to empowering and celebrating diverse talent – especially women – in our industry.”

“We’re grateful for Bridgestone’s commitment to creating a more gender-diverse culture in transportation,” said Jennifer Hedrick, WIT president and CEO. WIT’s valuable partnerships with companies such as Bridgestone allow us to enhance engagement and opportunity within the trucking profession.”