Global easy-open and close tapes manufacturer Essentra Tapes has announced the appointment of a new sales manager, Mitch Larkin.

Larkin, based in Colorado, USA, will be a key member of the team responsible for sales growth strategies for North America. The appointment comes as the Essentra Tapes business continues to expand on a global scale, with its tape solutions used in diverse sectors including paper and board, flexible packaging, tobacco, luxury goods, eCommerce packaging, and more.

Christopher Morgan, Global Sales Director at Essentra Tapes, welcomed the appointment, saying, “We are delighted to welcome Mitch on board at a time when we are expanding and upskilling our North American sales team significantly. Mitch brings over 16 years of commercial sales expertise to our team and has had particular success in paperboard, corrugated, plastic bottles, and flexible packaging.

“Mitch will be responsible for delivering tear tape and applicator business, primarily in the paper and board and flexible packaging markets but also driving sales in other key markets, too. Our mission is to continue to grow our North American business, and I am sure Mitch’s experience will be invaluable as we introduce even more customers to our market-leading tear tape solutions.”

Larkin, a graduate of California State University, has over 25 years of sales and business development experience. His appointment follows that of Morgan, who became global sales director in February, and the appointment of a US-based category sales manager, Evan Mazzoni.

On his appointment, Larkin said, “There is never a bad time to join a market leader, but it is an especially exciting time to join Essentra Tapes now as the US-based team is experiencing significant growth. I look forward to getting started and playing my part to drive sales in the region as part of Essentra’s global strategy.”