Cannon Equipment, a market leader in designing and deploying custom material handling carts, equipment, conveyance, and aftermarket parts, announced today that it has launched a strategic brand refresh.

“At Cannon Equipment, we are committed to delivering quality products and service with an unwavering focus on our customers’ unique goals so it only made sense that we put them at the center of our brand refresh as well,” said Robyn Walker, President at Cannon Equipment. “Everything we do is driven by the opportunity to position our customers for success. We talked with customers and prospects alike about their changing material handling needs. Their input absolutely influenced our brand work which better reflects the innovative spirit that drives us internally and keeps the customer at the center of it all.”

Cannon Equipment also unveiled a new logo and website which reflects its new look along with easy-to-navigate information about featured material handling solutions. Work on the website is planned in phases, building on the new foundation. The full website refresh will be completed in the coming weeks and promises customers and prospects a simplified experience.

“Cannon Equipment’s new website, logo, and imagery are just the first steps in our brand journey. As our company evolves on the inside, we will continue to evolve on the outside showcasing the value and innovations that we bring to our customers every day,” commented Walker.