Marketing shouldn’t always sell
There’s been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this thinking. Advertising and marketing are expensive. The adage of “half of all marketing spend is wasted, we just don’t know which half” makes sense, if you’re looking at waste in an immediate return sense. You spend $X on advertising and marketing this quarter and only get $Y...
The five ways AI is changing service provision forever in 2024
Machine learning and Artificial Intelligence are increasingly becoming must-have options to assist the growing number of operations and processes in the service industry. Here, Mark Brewer, VP Service Industries at IFS, highlights his five industry predictions—all influenced by AI—for the upcoming year, and the opportunities these new trends open up for the delivery of service, ultimately leading to better customer experiences...
Forklift Cities – USA – Where forklifts are built in America
Where are forklifts made? Contrary to the prevailing notion that little is manufactured in the USA nowadays, the majority of forklifts sold in the country are, in fact, domestically produced by diverse manufacturers. While some forklift OEMs have shuttered factories in past decades, numerous others have established new manufacturing plants in places like Berea, Kentucky, New Bremen, Ohio, and other small towns throughout the...
Why a strong brand isn’t a luxury but a necessity
Who invented the light bulb? Of course, you’d say Thomas Edison. But what you may not realize is that Edison did not invent the light bulb. It was actually invented by Joseph Wilson Swan and Henry Woodward. What Edison did really well was commercialize the invention. But why do we always think of Thomas Edison first? Of course, he was a prolific inventor, but more importantly, he built a recognizable and resonating brand. Edison...
Container traders anticipate rise in disruptions and increase in container prices in the wake of Baltimore Bridge Collision
US ports prepare for rising traffic amid growing freight volumes xCPSI rises significantly from 26 to 61 points in one week, and most supply chain professionals surveyed expect container price hikes in the coming weeks Container traders in the US to prepare for potential disruptions, higher container prices, and increased demand in the market In the aftermath of the Baltimore Bridge collision, supply chain professionals are...
Is your customer feedback used to diagnose or sell?
You walk into your general practitioner’s office. You have some pain in your knee lingering for a while from an old sports injury, and it’s starting to cause concern. When the doctor comes in, she doesn’t start by asking questions about your condition. Instead, she hands you a short survey with some broad questions – including things like, “When it comes to selecting a heart medicine, what do you look...
Navigating the Shift: Adapting to the changing forklift market
In the ever-evolving landscape of the forklift industry, staying ahead of market trends is crucial for resellers to maintain a competitive edge. Recent data on our platform indicates a significant shift in the market dynamics compared to January 2023, with the number of machines available for sale experiencing a notable 40% increase. Since mid-2023, the market for forklifts has transitioned from being predominantly seller-driven to...
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