Targeted marketing campaign drives nearly 6,000 bids across the global buyer base
Tiger Group sold hundreds of assets from Xytel Corp.’s former plant in Roebuck, South Carolina, in just 30 days, from initial mobilization to the sale of the last available item.
Xytel Corp., a provider of pilot plants for the chemical processing, pharmaceutical, biotech, and food production industries, had completed more than 1,000 projects since 1974 prior to the plant closure.
Working closely with a restructuring firm, Tiger rapidly deployed its Commercial & Industrial team to assess, catalog, and market the assets, launching a focused, multi-channel campaign designed to drive competitive bidding within a compressed timeline. The effort generated 5,878 bids across 227 lots, reflecting strong engagement from both domestic and international buyers.
Assets sold included tools, rolling stock, and specialized equipment for metalworking, fabrication, plant support, and testing and measurement. Brands included Genie, Freightliner, JLG, Hitachi, Toyota, and Nissan.
While the majority of activity came from U.S. buyers, the campaign also attracted participation from Canada, Mexico, India, and select international markets, including France, Guatemala, and Pakistan.
The results demonstrated the breadth of demand generated by Tiger’s marketing platform, noted Chad Farrell, Senior Managing Director of Tiger’s Commercial & Industrial division.
“This engagement highlights our ability to quickly stand up a disciplined sales process and execute at a high level under tight timing constraints,” Farrell said. “Through targeted marketing and coordinated execution, we were able to drive broad participation and convert assets to cash in just 30 days.”
Tiger’s integrated approach combines rapid on-site mobilization, detailed asset presentation, and an aggressive digital and direct-to-buyer marketing strategy. “It enabled our team to maximize exposure, create competitive tension, and efficiently manage the sale through closing,” Farrell said.
