Kevin Lawton headshot

Episode 105 – AutoGuide Mobile Robots at MODEX 2020

Listen to this article

In this episode, I was joined by Rob Sullivan at MODEX 2020. Rob is the President and CEO at AutoGuide Mobile Robot Guides. He is an innovator in our industry with 16 patents under his belt and also heading up a few different startups. We discuss how AutoGuide came to be, its hardware, software, and the future.

Key Takeaways

  • AutoGuide Mobile Robots is a leading supplier of high payload autonomous mobile robots (AMRs). They provide the market with automated tuggers and forklifts. Through Rob’s background, he was able to see a whole in the market where automation was not taking place between the trailer and stocking so he wanted to automate that part of the operation which is what leads to AutoGuide.
  • One very interesting thing about AutoGuide’s AMRs is that the sensors can sense if a pallet is unstable. Rob discusses what happens in this scenario and how the automated forklift can adjust to accommodate the load. What I like most about this part of the discussion is how Rob talks about the robot needing to adapt to the real world where not every load is perfect. This a great point and I am very happy to hear they are thinking in this way.
  • On the software side, there are multiple facets of AutoGuide’s system. One of the most interesting aspects is that their system actually sees the inventory and has an inventory management system built-in. Where this comes in handy is optimizing a pick. The robot is able to know where the inventory is located so they can pick the best location to put away to or to pick from. This builds on top of the optimization that their system is already working on through their fleet management system.
  • Rob gives us his insights on what the future holds which is an interesting business model of utilizing different modules for their automated forklifts. He discusses how they would start with their base model and then they would have different options to switch out and utilize the same robot for multiple different applications. In the future, it is all about integration that will tie everything in the operation together for Rob.

EP 105: AutoGuide Mobile Robots at MODEX

In this episode host Kevin Lawton is joined by President and CEO of AutoGuide Mobile Robots, Rob Sullivan, at MODEX 2020. They discuss AutoGuide’s origins, hardware, software, and what the future holds in Rob’s eyes.

For more information on AutoGuide find their website here.

To connect with Rob find him on LinkedIn here.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Material Handling Market Update: Positive signs ahead

Listen to this article While manufacturers continue to navigate higher equipment costs and shifting trade policies, the outlook for the…

AAR reports Rail Traffic for the week ending June 27, 2026

Listen to this article The Association of American Railroads (AAR) has reported U.S. rail traffic for the week ending June…

Bobcat announces North America Leadership transition effective July 31st

Listen to this article Bobcat Company has announced the upcoming retirement of Mike Ballweber, president of Doosan Bobcat North America,…

CBS ArcSafe® Introduces RSK-SACE3 Remote Switch Kit for ABB/SACE EMAX2 Circuit Breakers

Listen to this article  CBS ArcSafe has introduced the RSK-SACE3, a remote switch kit that allows technicians to operate ABB/SACE…

Warehouse Leadership Lessons from LesserEvil

Listen to this article Strong warehouse leadership extends beyond productivity metrics and operational efficiency. It creates an environment where employees…