Toyota Material Handling USA, Inc. chooses Mirakl Marketplace Platform to power new B2B Parts & Equipment Online Store

Posted on Jun 12, 2019 in Nuts & Bolts, Products

No. 1-Selling Forklift Brand in North America Deploys Mirakl’s Turnkey Solution to Launch Online Marketplace for Genuine OEM Parts, Accessories & Equipment

Mirakl, a global marketplace solutions provider, announced that Toyota Material Handling USA, Inc. has launched its new B2B parts online marketplace built on the Mirakl Marketplace Platform.

The MyToyota Store now offers one-stop-shopping convenience for Toyota customers with equipment in the field, offering hundreds of thousands of Toyota OEM forklift parts and select equipment models online.

Leveraging Mirakl’s complete turnkey marketplace, parts and equipment available on the MyToyota Store are offered, sold, and fulfilled by Toyota’s network of authorized material handling dealers. The MyToyota Store is the only online source for real Toyota Genuine Forklift Parts, making it a superior service over online third party suppliers.

Toyota, the No. 1 selling brand of forklifts in North America, debuted the new B2B online marketplace at the 2019 ProMat Expo in Chicago.

Toyota chose the Mirakl Marketplace Platform to expedite the development of an online marketplace that meets growing demand for online availability of service parts. Toyota is also attracting the next generation of B2B buyers to the Toyota Material Handling USA, Inc. brand with the MyToyota Store.

Nick Ostergaard, Manager of E-Commerce Sales & Operations and Marketing Systems

“Our mission with MyToyota Store is to accelerate our digital transformation and eCommerce strategy with our dealers and offer an alternative, digital sales channel to our customers,” said Toyota Material Handling USA, Inc.’s Nick Ostergaard, Manager of E-Commerce Sales & Operations and Marketing Systems. “It was critical for our authorized dealers to join us online in an effort to upgrade the customer experience in the material handling industry. The marketplace model provides the perfect solution.

“Partnering with Mirakl enabled us to get this project off the ground and running quickly, to meet our customers’ growing expectations for 24/7/365 access to the products and solutions they need to keep their business moving forward.”

The MyToyota Store promises fast delivery with next day shipping options across the lower-48 United States. Toyota dealers interact with Mirakl’s seller interface to manage online orders, messages, and customer service.

The launch of MyToyota Store positions Toyota Material Handling USA, Inc. at the forefront of the B2B marketplace revolution, which is quickly gaining momentum, driven by B2B sellers’ desire to cultivate a more direct relationship with buyers. According to Gartner analyst Jason Daiger, writing in Gartner’s Hype Cycle for Digital Commerce, 2018, “For B2B sellers, the interest often stems from the need to more fully serve their customers and offer them a single online source for more products and services, while increasing loyalty from partners (suppliers and distributors).”

Forrester predicted the B2B online commerce market would reach $9 trillion in the U.S. last year*, and nearly 90 percent of business buyers already make B2B purchases through an online marketplace.

“Toyota Material Handling USA, Inc. is clearly an innovative brand that understands the value of delivering a customer-centric experience,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Toyota’s marketplace approach is truly unique in the material handling industry, and we’re extremely pleased to provide the platform and tools they need to deliver the sleek, on-demand experience B2B customers expect.”