Much has transpired since The ARA Show™ 2020 in Orlando. As the American Rental Association has been planning for 2021, their number one goal has always been to ensure the safety of its members and maintain the success and integrity of the premier event for the equipment and event rental industry. As time has progressed and we near the end of 2020, it has become clear that The ARA Show will not be feasible in February 2021 in New Orleans.
After monitoring the many variables that impact the future of The ARA Show and reviewing results from an attendee intention survey around a two-day trade show floor only event, ARA has decided to move the show to Las Vegas in October 2021. This will enable ARA to deliver the rental-specific education and networking events that attendees said were critical elements of the show. In addition, there are many new developments in Las Vegas that made it an appealing city to host the show. Education will be held on Sunday, October 17, with the trade show floor to follow Oct. 18-20.
“The safety and vitality of the rental community is our top priority,” said Tony Conant, ARA CEO. “We consulted with our members, monitored all the leading sources of health information, and worked closely with convention center partners, the city of New Orleans, and many others in an effort to ensure a clean, safe and essential show in February. When it became clear that the pandemic would not allow us to safely host the type of event our rental community expects, we adapted — just as our industry has throughout a resilient 2020.”
With the timing of the fall 2021 show, ARA has canceled the 2022 show scheduled for Anaheim. The usual February rotation will resume in 2023, when we return to Orlando. In lieu of a 2022 show, ARA is exploring options for a focused buyer/seller showcase in 2022 to bridge the gap between shows.
Please note that housing will open in February. Be sure to book your room through onPeak, ARA’s official housing partner, to take advantage of the best rates Las Vegas has to offer. Show registration will open in July of 2021.
