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Darr Equipment Co. announces new Logistics Engineering Division

Darr Equipment Co., one of the largest Caterpillar forklift dealerships in the country, announced the launch of 54 Intralogistics. The new company will provide advanced material handling solutions to include optimized warehouse systems design, equipment integration, automation, and robotics, automated guided vehicles, racking storage and dock equipment, project management, and logistical solutions.

Although new in name, 54 Intralogistics has a deep history and vast experience in the material handling industry. Darr Equipment Co was originally founded in 1954 by Hal Darr as a Caterpillar
diesel tractor dealership selling paving equipment of the era. The company has evolved through the years and has held true to Hal Darr’s guiding principle of supporting customers with best-in-class equipment and services. Currently, Darr has 11 locations throughout Texas and Oklahoma and represents nearly 20 brands of material handling equipment with parts, service, rentals, and training.

Robert Engstrom headshot

Robert Engstrom

“We created 54 Intralogistics because it was time for the next innovation in integrated warehouse solutions,” said Robert Engstrom, president, Darr Equipment Co, and 4th-generation leader (Hal Darr’s great-grandson) of the family-owned business. “There was a need to assist customers maximizing the speed and efficiency of their businesses from the inside out by integrating equipment and technology that would optimize the flow of products at their facility.”

The pandemic has fast-forwarded the material handling industry like many other industries forced to adapt to changing supply chain demands. Many traditional material handling professionals need a trusted resource to guide them into the next generation of warehouse solutions and new technologies, including smart equipment options, automation, robotics, and integration.

The company name was pulled from the roots of Darr’s founding in 1954. The 54 Intralogistics team of engineers and consultants has been structured to help businesses of all sizes and has been helping Darr customers for decades. That experience has equipped the new division with the expertise and resources to transform businesses anywhere in the country since it is no longer tied to the geographical limitations of most equipment dealerships.

At 54 Intralogistics, customers will get the best of both worlds: advanced material handling and integrated warehouse products solutions.