Brad Zechman headshot

IDENTCO names Brad Zechman as new CEO

Listen to this article
Executive brings three decades of automotive, electronics & industrial expertise, and leadership to prominent labeling solutions provider

IDENTCO, a manufacturer of high-performance labeling solutions for the power equipment, electronics, transportation, and general industrial sector – has appointed longtime materials supply executive Brad Zechman as its newest CEO. He officially joined the company on April 10 and will be responsible for overseeing all strategic business, sales, and product development direction across each of IDENTCO’s four major business units. Mr. Zechman also is the CEO of Reliance Label Solutions.

Most recently, Mr. Zechman served as president of Pennsylvania-based Adhesives Research, where his implementation of a commercial transformation linked to a more suitable operational strategy lead to significant growth. Prior to that, he spent three years as VP of Global Packaging for Minnesota-based HB Fuller, where he oversaw strategies that helped mitigate the then-deflationary raw materials market. Before that, he spent a decade with specialty materials and electromechanical solutions company LORD, where his leadership led to exponential growth.

Mr. Zechman joins IDENTCO at a promising time. The company has been steadily adding to its extensive portfolio of labeling solutions, which it designs, manufactures, and supplies for demanding sectors such as automotive components, electronics applications, industrial machinery & tools, and commercial transportation. Among other products, IDENTCO specializes in exactingly engineered labels, ribbons, applicators, and printers for product tracking & tracing, branding, compliance, and identification.

Mr. Zechman is replacing IDENTCO CEO and founder Scott Lucas, who is retiring after an impressive 37 years with the company. Through the decades, Mr. Lucas’ stewardship helped take IDENTCO from a promising labeling and marking solutions startup to the robust, globally-focused organization it is today. Mr. Lucas has assumed the title of Chief Strategic Relations Officer.

“I am honored to step into the role of a true industry pioneer like Scott, and look forward to helping build upon what he helped create as IDENTCO enters a new chapter,” said Mr. Zechman. “We’ll continue to expand of solutions portfolio across each of our four main business units, with the goal of further increasing our market presence in each.”

Mr. Zechman earned a degree in chemical engineering from Rutgers University in New Jersey, and an MBA in finance from Wharton School of Business, University of Pennsylvania.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







The Sweet Comfort of Brass Knuckle® Licorice Safety Glasses

Listen to this article Lightweight, adjustable temples, and soft, pivoting nosepiece  The best kind of eye protection is the one that…

Port of Long Beach awards nearly $400k in scholarships

Listen to this article Record award goes to 165 local students in port-related fields The Port of Long Beach presented…

Noblelift receives major scissor lift order

Listen to this article Malaysia-based rental company Ban Ngai has placed a major order for 2,500 scissor lifts with Chinese…

GEODIS announces strategic leadership appointments to drive growth in the Americas

Listen to this article GEODIS has announced a series of executive leadership appointments and the formation of a new client…

Integrion Automation launches expanded field services program to maximize uptime for manufacturers​

Listen to this article Preventive maintenance, robotics service programs, and strategic parts stocking help manufacturers cut unplanned downtime and extend…